PAWTUCKET – R.I. Public Transit Authority is partnering with the Gloria Gemma Breast Cancer Resource Foundation and Clear Channel to promote breast cancer awareness in a program dubbed “RIPTA Pink Out.”
Six months ahead of Natioanl Breast Cancer Awareness Month, this first-ever effort to combat the disease is being played out as RIPTA drivers take the wheel wearing exclusive “RIPTA Pink Out” t-shirts.
Public transit passengers are encouraged to wear pink in support of the all-day breast cancer education and awareness campaign. Riders can promote their efforts on social media by sharing a photo of how they “Pink Out” and by mentioning @GloriaGemma, @RIPTA_RI and #RIPTAPinkOut.
“As we prepare to celebrate our mothers, wives, sisters, grandmothers and many more women on Mother’s Day, we wanted to remind people that breast cancer affects people year-round; it deserves our attention and support year-round,” said Dan Bannister, RIPTA marketing and outreach manager.
One in six Rhode Island women will be diagnosed with breast cancer during her lifetime, according to the Gloria Gemma Breast Cancer Resource Foundation, which works throughout the year to provide resources to people affected by breast cancer.
The foundation, a Pawtucket-based nonprofit established in 2004, offers free breast health education, awareness, and support programs statewide, in addition to some parts of Massachusetts and Connecticut.
“Since early detection saves lives, we’re working to empower women to become proactive with their health through routine mammograms and screenings,” said Maria Gemma, the foundation’s executive director. “We’re also informing Rhode Islanders that we’re here for them if they need us. We’re extremely appreciative of RIPTA and Clear Channel for their unwavering commitment and partnership to help address a disease that affects so many local families.”
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