After nearly 60 years of a wavering belief in Santa Claus, I have come to a major realization. Santa Claus is actually Google.
Think about it:
Google knows when you’re sleeping.
Google knows when you’re awake.
Google knows if you’re bad.
Google knows when your good.
Google has lists, and she checks them twice.
Google knows who’s naughty.
Google knows who’s nice.
And Google reads all your letters!
Holy cow! How can this be? It sure clears up a lot of mystery. I’ve always wondered how Santa Claus knew all this stuff. How did he find my house? How did he know what I wanted? It turns out Google knows everything about everyone. Especially you.
Google knows where you live.
Google knows where everyone lives.
Google knows what you want.
And Google can make it into your home and everyone else in the world’s home on Christmas Eve.
Pretty cool, huh?
Finally, the real Santa Claus is exposed! The Clark Kent of our time has been revealed. THE QUESTION IS: How has Santa, er, I mean Google, rated you this year? Is she going to bring you everything on your wish list?
And maybe a bigger question is: how are you taking advantage of the Santa Claus elements Google presents to help you build your personal brand and reputation.
Actually, I wonder if your Christmas wish list contains a wish for you to have a better personal brand next year? Or a better reputation next year? Or a higher Google ranking next year? Or maybe to occupy the entire first page of Google next year? Probably not.
Your Christmas list probably contains material things like an iPad, or a smartphone, or an Xbox, or some clothing. Too bad.
Like Santa Claus, mother Google keeps track of you all year long. You can’t just all of a sudden become nicer at Christmastime! You have to be nice all the time. You have to be good all the time. You have to be ethical all the time. And you have to take reputation-building actions all the time in order for mother Google to look upon you favorably.
And just so we understand each other, mother Google doesn’t make a list and check it twice. She already has the list, you are already on the list, and that list gets checked every day.
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.