Santander in Lincoln rolls out new service for upscale clients

Santander Bank is premiering its Santander Select service in Rhode Island at its 622 George Washington Highway branch in Lincoln.
Santander Bank is premiering its Santander Select service in Rhode Island at its 622 George Washington Highway branch in Lincoln.

LINCOLN – The Lincoln branch of Santander Bank will be its first in Rhode Island to offer a new service designed for its wealthier customers.
The service, dubbed “Santander Select,” gives the bank’s more affluent clients access to a personal banker and a dedicated suite of Boston-based Santander’s “most valuable products and investment services along with many complimentary features,” according to a press release.
The Lincoln branch, at 622 George Washington Highway, is the first Santander branch in Rhode Island to offer the new service, which includess a dedicated VIP direct service line, no international transaction fee for debit card purchases and priority access to airport lounges, among other perks.
“The personal banking expertise we have added to our network further helps our customers with sophisticated banking needs,” said Brian Azar, Santander region president for Southern and Western New England, in a statement. “With Santander Select, we can deepen our one-on-one relationships with our clients, help them maximize the value of their financial portfolios and grow their wealth.”
The service first launched in Boston and New York City in March 2014 and is now available at 21 branches in Massachusetts, New York, New Jersey, Pennsylvania and now Rhode Island. The bank says it plans to expand the service across its footprint throughout the Northeast.
“Santander Select will enhance our customers’ banking experience at the Lincoln branch,” said Debra Lafferty, Santander Select banker in Lincoln, in a statement. “With personalized services, our customers will find the Santander Select program to be an ideal match to help them make the right financial choices, plan for retirement and realize their specific financial goals.”
Santander Bank has more than 670 branches in Connecticut, Delaware, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island.

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