Service still competitive advantage

From the boom years of the 1990s to the Great Recession, Bristol’s TJ Russell Supply has relied on customer service to help it stand out from competitors. “That’s sort of our niche – that personal service,” said owner Erik Warner, pictured above. “[We] take pride in finding the best, most economical solutions for [customers’] supply needs and we like to do it on a personal level.” The wholesale cleaning-supply business, now in its 43rd year, offers approximately 5,000 different products. And most of its business is still done by what some would consider old-fashioned methods – through email, phone and fax. / PBN PHOTO/TRACY JENKINS
From the boom years of the 1990s to the Great Recession, Bristol’s TJ Russell Supply has relied on customer service to help it stand out from competitors. “That’s sort of our niche – that personal service,” said owner Erik Warner, pictured above. “[We] take pride in finding the best, most economical solutions for [customers’] supply needs and we like to do it on a personal level.” The wholesale cleaning-supply business, now in its 43rd year, offers approximately 5,000 different products. And most of its business is still done by what some would consider old-fashioned methods – through email, phone and fax. / PBN PHOTO/TRACY JENKINS

From the boom years of the 1990s to the Great Recession, Bristol’s TJ Russell Supply has relied on customer service to help it stand out from competitors. “That’s sort of our niche – that personal service,” said owner Erik Warner, pictured above. “[We] take pride in finding the best, most economical solutions for [customers’] supply needs and we like to do it on a personal level.” The wholesale cleaning-supply business, now in its 43rd year, offers approximately 5,000 different products. And most of its business is still done by what some would consider old-fashioned methods – through email, phone and fax.

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