PROVIDENCE – The Slater Technology Fund has invested $350,000 in city firm Datarista.
Datarista is a platform-as-a-service provider to the $11 billion sales and marketing data industry. Slater said the investment was part of a $1 million seed round that it led, and which also featured private investors.
According to information from Slater, Datarista was formed by Pat Sabatino, who started the company to solve a problem that he often encountered during his 30-year career – how to “simply and cost-effectively” integrate third-party data into marketing automation platforms.
Datarista’s delivery platform simplifies the process of integrating third-party data into various cloud-based customer relationship management and marketing automation platforms used by organizations.
“Sales and marketing data integration has been a complicated and expensive problem for data companies and their end-user customers for many decades,” Sabatino said. “The Datarista platform is the first solution that allows data providers to link data into multiple cloud platforms via a single integration. I am pleased that Slater has recognized the value of our technology and has chosen to support us, and we look forward to growing our company here in Rhode Island.”
Slater Managing Director Thorne Sparkman said that Rhode Island has been the “breeding ground” for a number of successful companies in the data industry, including MarketModels, Entiera and CoReg360, noting Sabatino has worked for them all.
“No one has a better understanding of the pain points of the industry than Pat, and we believe he is well positioned to solve them with Datarista,” Sparkman said.
Sparkman also has joined Datarista’s board of directors.
