Updated March 24 at 7:24am

Social media growing as link between students, jobs

By Rebecca Keister
PBN Staff Writer

Goodbye Rolodex, hello linked list.

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Social media growing as link between students, jobs


Goodbye Rolodex, hello linked list.

Career networking, apparently, has made the leap from cold calls and handshake introductions to online marketing via social media websites, especially for young professionals and those on the verge of their career and/or entering the workforce.

“LinkedIn, to me, is the best thing since sliced bread. If [our students] aren’t using it, we’re teaching them,” said Robbin Beauchamp, director of the career center at Roger Williams University in Bristol, who advises students on how best to conduct their job search. “Social media is huge. To me, it’s absolutely required.”

The National Association of Colleges and Employers Class of 2012 student survey reported more than 45 percent of students used social media in the job search, up from 41 percent in the association’s class of 2011 survey.

That number is up from just 7 percent of students who said the same when the association conducted its first such for the class of 2008.

“The reports certainly reveal the rise in use of social media to network,” said Kristen Johnson, regional vice president of the Creative Group and Robert Half Technology, a national staff firm. “Social media sites are really great tools. In this day and age, using all the available mediums of looking for a job is a smart way to be better positioned to land a job in a very competitive market.”

The 2012 survey revealed that 26 percent of students used social media sites such as LinkedIn, Twitter and Facebook to network or research employers and that 19 percent used it discuss job openings.

It’s not just job seekers taking to social-networking sites. Employers and recruiters also are delving into the sites as a means of advertising open positions beyond the now almost-antiquated job boards such as Monster.com and to scope out potential employees.

OnlineDegrees.com reports that 58 percent of recruiters used sites to source applicants and that companies expected to use social media to recruit for 80 percent of job openings last year.

Companies and recruiters, the site indicates, see social media sites as money savers and a way to target specific skill sets and job levels.

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