Spending time and money on social media

The Providence Business News Executive Poll is a weekly survey of 70 business leaders throughout the state, representing small and large companies in a variety of industries. More

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PBN Executive Poll

Spending time and money on social media

Posted 4/16/12

On which social media sites does your company have a presence?

• LinkedIn – 77.8%

• Facebook – 77.8%

• YouTube – 61.1%

• Twitter – 44.4%

• Google+ – 22.2%

Do you have a position at your company specifically for managing your company’s social network presence?

• Yes – 44.4%

• No – 55.6%

In the next six months, do you plan on increasing the amount of marketing dollars allocated for advertising through social media channels?

• Yes – 38.9%

• No – 44.4%

• Undecided – 16.7%

Do you believe a social media presence is beneficial to your company?

• Yes – 61.1%

• Somewhat – 33.3%

• No – 5.6%

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