Summit: Marketing today is faster, more intimate

‘You no longer can get away with inflated promises and claims.’

Facebook, at the tender age of 8 years old, boasts 845 million users as well as a 2011 profit of $1 billion. Earlier this month it filed its initial public offering with the U.S. Securities and Exchange Commission, seeking to raise $5 billion – slated to be the biggest sale of shares by an Internet company, according to the BBC. More

To continue reading this article, please do one of the following.



TECHNOLOGY

Summit: Marketing today is faster, more intimate

‘You no longer can get away with inflated promises and claims.’

Posted 2/20/12

Facebook, at the tender age of 8 years old, boasts 845 million users as well as a 2011 profit of $1 billion. Earlier this month it filed its initial public offering with the U.S. Securities and Exchange Commission, seeking to raise $5 billion – slated to be the biggest sale of shares by an Internet company, according to the BBC.

Facebook’s debut follows LinkedIn’s May IPO, which valued the business at $4 billion, according to the BBC.

Following the money, Providence Business News has organized an e-marketing and technology conference for interested marketing professionals, business owners and others.

The event will take place at the Providence Marriott Downtown, at 1 Orms St., on Feb. 28, from 8 to 11 a.m. Tickets are $35.

Panelists – ranging from a lawyer to the CEO and founder of the e-marketing association eMA – will participate in two sessions. The first focuses on e-communications, while the second looks at online-marketing strategies.

“Social media is changing the way we buy and sell goods,” said Robert Fleming, CEO and founder of eMA. “Twenty years ago we sold to people through mass media – TV, radio, etc. Today, it’s more of a dialogue – people are more interested in the experience of the product from [the moment] they open it up.”

“We’ve really taken an earth-shattering change with the dialogue we see with customers. We’ve seen instances where [customers] shut businesses down [through] review sites and social sites just by things the companies have done,” he said. “You can’t really get away with much today in terms of bad customer service or bad customer experience.”

If you are going to do email marketing, for example, putting ‘don’t reply’ in the email sends a message that ‘we really don’t want to hear from you,’ Fleming said. That’s saying ‘you’re not important enough to respond to us.’ Those types of things are irritating to people, and companies need to [re-evaluate] if they’re doing those things.”

Next Page
Calendar
PBN Hosted
Events

Save the Date - Thursday, May 29th - for the Business Women Awards Luncheon at the Providence Marriott. Winners to be announced May 2nd.
  • Manufacturing Awards
    Only a few seats remain for PBN's Manufacturing Awards Dinner and Ceremony, Thur ...
  • 40 Under Forty
    It's the 10th Anniversary of 40 Under Forty, and PBN is planning a special event ...
  • Healthiest Employers
    Enrollment now open for the 2014 Healthiest Employers Program. Please take a mom ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News