Swipely adds new features, grows network

PROVIDENCE – Swipely–creator of a platform that helps local merchants accept payments, understand customers and grow revenue – has added updated features to its system that help businesses connect online marketing to offline sales.
The company also announced that it is now managing $500 million dollars in sales, an increase of 100 percent during the first quarter of 2013.
According to the company, merchants “struggle to use online marketing to grow sales.” Swipely’s campaign insights tool offers small businesses a new view of online marketing, in-store review and customer reviews – all tied to specific campaigns.
“Online customer reviews increasingly eclipse traditional advertising in driving local sales. But merchants don’t have time to visit countless sites, rebut negative comments, and foster their online reputation,” said the company release. “Swipely’s new reputation management tool solves this problem by making it easy to monitor reputation, engage with customers and measure the impact of reviews where it matters: actual revenue in the store.”
Currently, Swipely works with local merchants in nearly 100 cities and towns throughout the nation and manages more than $500 million in annual sales – a growth of 100 percent in the last quarter alone.
“Doubling our sales under management in three months is proof positive Swipely’s message resonates with local merchants, who for too long have received little or no value from the payments network despite paying high credit card fees,” Angus Davis, founder and CEO of Swipely, said in a statement. “Our Spring ’13 release adds marketing tools that represent an important next step in our vision to create an integrated online operating system for local commerce.”