PROVIDENCE – Swipely, a payment- and customer-analytics platform for local merchants, announced the release last week of its “Winter ’14” update, which incorporates data-driven insights about menu selections and server performance into Swipely’s cloud-based platform to help its users make smarter business decisions.
“With our Winter ’14 release, Swipely now provides even deeper data and more actionable insights for restaurant customers to grow sales,” said Angus Davis, founder and CEO of Swipely. “We can tell which menu item brings customers back, which server does the best job selling wine and which dishes are the favorites of your most valuable customers.”
With Swipely’s new menu-intelligence feature, restaurant owners can gain answers to questions like: Which entrées are most likely to create a loyal, repeat customer? What do customers say online about this dish? What popular pairings could help lift the average ticket amount?
The Winter ’14 release can also provide information on server performance so managers can better coach their staffs, increase sales and reward exemplary employees. Examples of questions answered with Swipely’s server performance data include: Who are the top servers, measured by sales, customer retention or table turn? Who does the best job turning a first-time customer into a repeat customer? Who does the best job selling desserts and could share tips with colleagues?
About two-thirds of Swipely’s users are business owners in the hospitality industry, including more than 1,000 restaurants and bars in 33 U.S. states, Swipely said.