health care

Teens targeted in fight against tobacco use

COURTESY R.I. DEPARTMENT OF HEALTH
A NEW CAMPAIGN by the R.I. Department of Health seeks to prevent tobacco use by teens.
Posted 3/5/12

PROVIDENCE – The new media campaign by the R.I. Department of Health’s anti-tobacco campaign aimed at teens doesn’t mince words.

“Nearly 1,800 people die every year from tobacco in Rhode Island,” one print ad begins. “Tobacco companies target kids to replace them.” The ad features a photo of a teen with a barcode across his forehead, with the word replacement embedded within it. The campaign’s slogan: Be an original. Don’t be a replacement.”

The campaign also features radio and TV spots with the voice of Victor Crawford, a former lobbyist who worked for The Tobacco Institute, from a 1996 “60 Minutes” interview with Leslie Stahl where he admitted that he had lied about the dangerous health impacts of tobacco and that the tobacco industry was targeting teenagers.

The overarching theme is captured in the campaign’s message: “Tobacco users have a short shelf life. Teens are their replacement. The ads can be found on a new Facebook page, www.facebook.com/BeAnOriginal.

“The youth campaign aims to combat the tobacco industry’s deceptive marketing practices,” said Dr. Michael Fine, director of the R.I. Department of Health. “Today’s youth are bombarded by advertising of cigarettes, new lines of candy-flavored, smokeless and even dissolvable tobacco products designed to appeal to them. These products are dangerously addictive and youth need the tools to fight back.”

Calendar
PBN Hosted
Events

Two Great Programs...One Great Event. PBN's Annual Celebration of Growth and Innovation is now underway. 2014 applications are now available. Deadline August 1st.
  • Healthiest Employers
    Celebrate with the Healthiest Employers in RI on August 14th at the Providence M ...
  • 40 Under Forty
    Thank you to our sponsors and to all those who attended the 10th Anniversary of ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News
    Advertisement