The social media attraction that leads to a sale

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The social media attraction that leads to a sale

Posted 6/24/13

I am on it.

I am into it.

It’s attracting customers.

It’s making sales.

It’s free!

What is it?

It’s almost social media.

It’s BUSINESS social media.

It’s your ticket to customer and prospect awareness – who you are, how you think, how you serve, what you believe, what your value messages are, and what others think of you. And did I mention? It’s free.

But the mere fact you participate isn’t any assurance it’ll pay off. In fact, the opposite is the norm. Most companies, most businesspeople, and most salespeople have no idea of how to actually ATTRACT customers, potential customers, new followers, and connections. Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other Internet and face-to-face marketing outreaches.

The key word to understanding and implementing business social media actions that lead to attraction and connection success is VALUE.

Value in the messages you tweet, post and share. Value to your customers and prospects so they pass your message on to THEIR connections.

SCENARIO: I tweet to my 65,000-plus followers. They resonate with it, and those who believe it’s worthy or applicable to their followers RETWEET it, or FAVOR it for their followers to see. That allows me to pick up another 100-plus followers a day.

SCENARIO: I post a thought, or a quote, or an idea on my LinkedIn home page. It’s broadcast to my 15,000-plus LinkedIn connections. Many of them “share” it with all of their connections. It allows me to pick up more than 100 connections a week.

SCENARIO: I upload a new video each week on YouTube. It’s posted on my ezine, on my blog, in my tweets, and on my Facebook page. Somewhere between 1,000 and 5,000 people will view it, like it, and not want to miss the next one – so they subscribe to my YouTube uploads.

Those are real-world examples that represent a small part of my attraction process. They give you a solid idea it’s not about what I write, post, or do; it’s about the RESPONSE to what I write, post, or do.

All business social media must be combined with your traditional business and Internet outreach.

Here are the business, Internet AND business social media value-based messaging and marketing elements I use to transfer my messages and posts that attract and connect. Study them. Implement yours.

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