Thriving TribalVision marketing outside box

2ND PLACE 
CEO (or equivalent):  Chris Ciunci 2013 REVENUE: $1.9 million 2011 REVENUE: $416,000  REVENUE GROWTH: 371%
2ND PLACE CEO (or equivalent): Chris Ciunci 2013 REVENUE: $1.9 million 2011 REVENUE: $416,000 REVENUE GROWTH: 371%

Chris Ciunci, CEO and founder of TribalVision, envisioned a better way of doing business after a multiyear career managing multimillion-dollar corporate marketing budgets. TribalVision, which serves companies looking to outsource marketing, is different, he explained.
“We develop and implement a marketing strategy for a firm, with the goal of helping bring [it] to the next level in terms of revenue,” he said. “All of our strategies focus on how we can generate more business for a company and then work backwards.”
The company’s compensation approach also differs from that of other marketing firms. Clients simply pay TribalVision for its time, akin to paying a financial adviser, rather than a commission-driven stockbroker. “We strip out any conflict of interest with commissions,” he said.
Headquartered in downtown Providence, TribalVision has an international scope, with offices in New York City; Cambridge, Mass.; and Belgium.
Ciunci said that many Rhode Island-based clients are familiar brand names, though he declined to identify them.
Asked about future growth, Ciunci envisions 2014 revenue a “little north of $2.4 million; it’s on an upwards trajectory.”
TribalVision’s competition is not other marketing firms, but companies’ internal marketing hires. TribalVision’s 10 tribal principles – the company’s “DNA” – include: “Put clients first, everything else second,” “Under promise and over deliver” and “Out-market, not outspend the competition.”

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