Updated March 28 at 10:39am

UMass center now accepting clients for marketing research

The Center for Marketing Research at the University of Massachusetts Dartmouth is accepting requests from area businesses and organizations to perform marketing research for the semester beginning January 2014. More

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UMass center now accepting clients for marketing research

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DARTMOUTH – The Center for Marketing Research at the University of Massachusetts Dartmouth is accepting requests from area businesses and organizations to perform marketing research for the semester beginning January 2014.

Every semester, marketing seniors and graduate students at UMass divide into teams and assigned a client. Under the direct supervision of Center for Marketing Research Director Nora Ganim Barnes, teams design research studies for approval by their clients, collect survey data, and analyze the data collected using statistical software before presenting the results in a clear, full-color report.

Any local, regional or national business can apply to be a UMass Center for Marketing Research client. Clients pay $5,000 for a typical study, or $4,500 for chamber of commerce members or nonprofit groups. Each completed study – which includes a full report on each survey question, recommendations based on the data and a CD-ROM of the final report and survey data – holds an appraised market value of between $15,000 and $20,000, according to the center.

To date, the center has assisted 292 clients, including Scotts Lawn Care, the Taunton Area Chamber of Commerce, the Massachusetts Department of Agricultural Resources, the New Bedford Whaling Museum, The Gilbane Group, BankFive, the Home Builders Association of Cape Cod and Panera Bread/Howley Bread Group.

Applications are typically reviewed up to eight weeks prior to the beginning of the semester. Seven or eight clients are selected for participation in the program each semester, ranging from small and startup businesses to Fortune 500 companies and including both the commercial and nonprofit sectors. Projects too large in scope to be completed through the semester-long program are conducted outside of the research class and priced accordingly.

For more information or to view a full listing of past clients and testimonials, visit www.umassd.edu/cmr.

For more information about becoming a client, contact Nora Ganim Barnes at (508) 999-8756 or nbarnes@umassd.edu.

UMass Center for Marketing Research, University of Massachusetts Dartmouth, Nora Ganim Barnes,

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