Understanding clients her key to shaping message

By Patricia Daddona
PBN Staff Writer

Ten years into her career at HCC Marketing in Barrington, Kerry Chaffer learned from a confidant that the “chemistry” she engendered in making clients comfortable was not necessarily her biggest asset. More

To continue reading this article, please do one of the following.



BUSINESS WOMEN

Understanding clients her key to shaping message

PBN PHOTO/RUPERT WHITELEY
HER OWN LANE: HCC Marketing partner Kerry Chaffer joined the ownership team at the firm in 1992. She called the experience an “eye opener.”

By Patricia Daddona
PBN Staff Writer

Posted 7/7/14

Ten years into her career at HCC Marketing in Barrington, Kerry Chaffer learned from a confidant that the “chemistry” she engendered in making clients comfortable was not necessarily her biggest asset.

“I think I hid the smarts behind the personality and I didn’t have to do that,” she told Providence Business News in an interview about her role as partner at HCC. “I was smart and that’s what I brought to the table. It took a while to give myself permission to [promote] that.”

Chaffer, a partner at the marketing communications company, declined to name the person who advised her, noting it was somebody she respected.

“He said it to be helpful,” she said. “He was saying: ‘I recognize the strengths you have building chemistry, but you’re also really smart and you’ve got to play that card more.’ It’s made a difference in everything. It’s empowering. I took myself more seriously, and subsequently, so did everybody else.”

Chaffer’s first job after getting her degree in journalism in 1975 at the University of Rhode Island was in the public affairs office at Bryant University, when it was still known as Bryant College. After that, she worked for the United Way’s communications division until she joined Duffy & Shanley in 1979. The journalism degree was “great preparation” for marketing because it requires distilling a subject to its most salient points and telling a story, she said.

After a stint with Pagano, Schenck and Kay, she moved on, in 1989, to Mariani, Hurley and Chandler, which would later become HCC.

An avid tennis player who lives with her husband, Frederick Massie, in Warren, Chaffer, 61, says she never planned on becoming partner, which happened in 1992, and having her name added, two years later, to the company name at the time, Hurley, Chandler and Chaffer. (In 2010, the name was changed to HCC Marketing.)

Next Page
Calendar
PBN Hosted
Events

Join PBN and two panels of successful female executives, business owners and entrepreneurs as we delve into what women should do to advance their careers, and become leaders in the corporate world and their own enterprises.
  • Book of Lists Party
    Save the date - January 15, 2015 for PBN's Book of Lists Party at the Providence ...
  • Best Places to Work
    Enrollment is now open for the 7th annual Best Places to Work program. Winners w ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News
    Advertisement