Upserve acquires Breadcrumb in move to enhance service

ANGUS DAVIS, founder of Upserve, is shown speaking with Christina Taranenko, account manager, and Kaylen Little, marketing coordinator, in foreground. Davis said Upserve has acquired Breadcrumb from Groupon, and that the two companies "go together like peanut butter and jelly."
 / PBN FILE PHOTO/ MICHAEL SALERNO
ANGUS DAVIS, founder of Upserve, is shown speaking with Christina Taranenko, account manager, and Kaylen Little, marketing coordinator, in foreground. Davis said Upserve has acquired Breadcrumb from Groupon, and that the two companies "go together like peanut butter and jelly." / PBN FILE PHOTO/ MICHAEL SALERNO

PROVIDENCE – Upserve has acquired Breadcrumb from Groupon, expanding the companies’ reach to more than 6,000 restaurants nationwide.
Groupon is exchanging all Breadcrumb assets for an undisclosed, minority stake in Upserve. Employees from Breadcrumb will join Upserve’s teams in San Francisco, Chicago, Providence and New York.
The acquisition has created the industry’s largest cloud-based restaurant management platform, according to information from Upserve. Together, the companies will use Breadcrumb’s mobile point of sale service and Upserve’s smart management assistant to help restaurants increase profit, improve guest experiences, lift productivity and reduce costs.
“Breadcrumb and Upserve go together like peanut butter and jelly,” Upserve Founder and CEO Angus Davis said in a statement. “Our product range offers restaurants the most comprehensive solution on the market. The huge scale of our cloud-based platform is unmatched, the quality of our 24x7x365 customer support sets us apart, and our future is bright for continued innovation.”
Groupon acquired Breadcrumb, which is used for restaurants, bars and nightclubs, in 2012. It was built to run in the cloud and on Apple iPad devices. Like other Upserve software, Breadcrumb is delivered as a service through a subscription model. Restaurants use the point of sale software to manage tables, place orders, track labor costs, customize menus and accept payments, among other features.
Restaurants use Upserve to optimize menus, check staff performance, build guest profiles, track reviews and organize key information into one place.
Breadcrumb and Upserve began integrating the two systems through an informal commercial partnership late last year. Demand for the combined products was strong, with the collaboration accounting for nearly a quarter of Breadcrumb’s new customer growth in recent months.
Upserve said one of the expected benefits of the acquisition includes offering a more complete suite of POS and restaurant management tools, which should contribute to faster growth.
“Restaurant point of sale is a very competitive space and Breadcrumb stands to enormously benefit as part of Upserve’s comprehensive suite of smart restaurant management solutions for the front and back of the house,” Dan Roarty, senior vice president of food and beverage, Groupon. “We are incredibly proud of the Breadcrumb product and team, and we look forward to watching the product’s continued success as a shareholder in Upserve. We’re confident that Breadcrumb restaurants are in great hands.”

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