It's been more than 30 years since my father decided to retire. At the time, we were seriously considering closing our doors. But when we looked at the Munroe team, we saw a tremendously dedicated core of people who believed in our company and understood our value to the community.
For the next three years we strapped up and arrived at the dairy at 2 a.m., doubling our delivery routes. The sacrifices – undeniably selfless – made all the difference. Looking back, it's amazing what a great core of employees will do. They are the reason we have been able to stay in business after 135 years.
If you want to make something happen, start with the people you hire. To be a milkman, you need to care about the people you service daily. If you are lucky enough to find these individuals, make sure to take care of them, because they are the ones who demonstrate the company's values to your customers.
We have always sought to bring value into the lives of every customer we service. This goes much further than the product itself and starts with the people behind the product. Be sure to give the time, effort and energy to the individuals who keep your business running. Effort produces value, and value creates loyalty.
It is astounding how supportive our customers are. I think a reason for that loyalty is the commitment they witness in our incredible team every day. •