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Last week, I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, retweet, post, and take other social actions in order to get the full measure of exposure. Turns out no one really knows the best time. Pretty interesting.
CLARIFICATION of purpose and process:
These messages, promotions and solicitations will be used to attract people interested in becoming Gitomer Certified Advisers. Certified Advisers will be able to use, teach and resell my classroom and online offerings.
We are going to use all our social media sites and outlets, in harmony, to achieve this objective and strategic plan. In order to do so, I must message all of my LinkedIn connections, Twitter and Facebook followers, blog subscribers, e-zine subscribers and YouTube subscribers. From there, I am going to send out a master email every week with the subject line “Build your own or expand your existing sales training business.” This same message contained in the email will be broadcast worldwide through all of my other social media and Internet sources.
Based on that information, and the fact that I am all about value-based (nonadvertising) messages, tweets and posts, the campaign will take place “at random” until we discover the best times and places to elicit response.
Luckily we’re in the age of data analytics, so it should be a relatively easy task to see what comes from where, and when. It will not be a 100 percent accurate evaluation, but over a short period of time we’ll be able to take smarter (analyzed) guesses.
As you read (hopefully study) our plan of action, see which elements you might be able to use to build your own lead-generating program. For me, this will be the measure of how valuable my social media time investment has been. What could it be for you?
Achieving 1,000 leads will be an amazing return.
Here’s the detailed outreach game plan:
• Strategic e-blast. An initial mailing to my entire list on a Wednesday morning. Thereafter on the following Monday. And 11 days later on a Friday. This gives me maximum penetration of my own list. The email will link to my promo video and information site. The copy in the email will be short and sweet. It will make NO promises other than “start or build your own sales-training business using my material and my brand.”