In the Information Age, only the latest will do. Consumers demand the most up-to-date entertainment hardware and computer software, not to mention computer hardware and entertainment software.
But in addition to consumers being obsessed with the latest, companies are starting to expect that they, too, will be able to stay current.
The key point of contact between most consumers and companies making products and services these days is the company Web site, and the pressure to keep it fresh for marketing purposes is immense. When was the last time you had the corporate Web site updated?