If you can remember that far back in Facebook history (2007), it started as a “fan” page. Then one day (way back in 2010), out of the blue, Facebook decided to change it to a “like” page.
Why did they change it? Here’s their reason: “To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more lightweight and standard way to connect with people, things and topics in which you are interested.”
Huh? Oh, that’s corporate-speak. What it really means is to create a business page where your customers or fans can go and interact. Kind of like what it was.
REALITY: It’s hard to make fun of the third-largest country in the world, so everyone went along – me included.
And then the begging began: “Please like me!” or “like us on Facebook!” The signs were everywhere. Still are.
And many people did:
• Zappos – 833,000 likes.
• Elvis – 8.5 million likes.
• Lady Gagam – 53.5 million likes.
• Chevrolet – 1.9 million likes.
• Tesla – 234,000 likes.
• Jeffrey Gitomer – 35,451 likes (Not bad. But not as many as I would like. I try to give people a reason to like me, rather than just ask).
What about your business? Who is liking you? And why? What’s the reason customers would like you beyond the beg?
Want more “likes”? Consider the process, not just the ask. Asking for a like gives me or anyone else little or no incentive to do so. Can you imagine this conversation, “Honey, as soon as we get home, let’s like them.” No, not gonna happen.
Here are a few thoughts to get your mind wrapped around the “like” process and help you understand how to attract and earn more of them:
• Maybe remind people WHY they like you. If you love our service, share the love on Facebook. Facebook.com/yourbusiness.
• What’s to like? Ask yourself why people like you and talk about that.
• Where’s the value? Like me – and my 10 best ideas for summer weekend getaways will be yours!
• Where’s the one-on-one? Interacting with customers one-on-one will get people talking about you on their Facebook page, and liking you.
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