(add)ventures

PLAYING NICE: According to its website, (add)ventures recently gave employees $25 CVS/pharmacy gift cards and asked them to “pay it forward” and give it to someone important in their lives. / COURTESY (ADD)VENTURES
PLAYING NICE: According to its website, (add)ventures recently gave employees $25 CVS/pharmacy gift cards and asked them to “pay it forward” and give it to someone important in their lives. / COURTESY (ADD)VENTURES

What’s the best way you call out special efforts by employees?
We call them our (add)WOW moments and we recognize the (add)venturist publicly during a team meeting so they can enjoy a round of applause. Or we send out companywide emails sharing the above-and-beyond effort.
What do you expect from employees that other companies don’t?
We expect our (add)venturists to make mistakes – as long as they are mistakes of good intentions, of trying to innovate or trying something a new way.
What is your biggest challenge in creating a great place to work?
Stringent recruiting to find the best candidates that fit our NICE (Nurturers with Intelligence, Character and Energy) culture and meet the specialized needs of our partners.
Questions answered by: Stephen Rosa, president & CEO

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