Updated April 30 at 11:25pm
Advice
158 results total, viewing 41 - 50
How deep is your brand? You can say anything you want about Amazon, but you cannot doubt the power and the depth of their brand. They own way more than their name in the marketplace. The brand name you know best is "Amazon … more
My daughter Mimi called me up many years ago and said, "Hey Dad, let's take a crack at running the New York City Marathon." I trained for six months for the 1987 race. The starting gun fired, about 22,000 runners started, 21,244 runners finished and … more
A good friend gave me a book about building your business through referrals. The author believes, "The best marketing strategy is to be referable." He is correct. He writes, "Referability means that your very best clients and customers are … more
From all appearances, Gretchen Carlson has lived a charmed life. From being a child violin prodigy to admission to Stanford University to becoming Miss America and then a tremendously successful broadcast television personality, happily married with … more
Change is coming. Got fear or joy? Got worry or positive anticipation? Putting your head in the sand, or headed to the beach to relax and plan? When you feel or fear that some form of change is coming, you have to define … more
The price of whatever you sell carries with it a discomfort for most salespeople. They're hesitant to bring up the price because it's the final element in completing any transaction – or so they think. Actually, price or fee or rate is a … more
In "Regional Advantage," her classic 1994 explanation of why Silicon Valley became the center of the tech universe and Route 128 outside Boston did not, AnnaLee Saxenian of the University of California at Berkeley argued that a key difference was … more
There is an Apache legend that the creator gave human beings the ability to talk, to run and to look at things. But in addition, the legend says he was not satisfied until he also gave them the ability to laugh. After giving humans this ability, the … more
Over my decades in business, I've noticed a baffling trend: "Sales" has become a dirty word. I'm on a lifelong campaign to change that. In fact, many companies no longer use the term "salespeople." They have account executives or account … more
Whatever your age, you've made resolutions, you've made goals and you've often fallen short of the stated objective or desire. Drop resolutions. They're always painful. Drop goals. They're often unmet. Refer to whatever it … more
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