Updated June 29 at 12:29pm
Advice
151 results total, viewing 41 - 50
Overwhelmed by today's proliferation of communications channels, marketers often focus their attention on the project of the moment. Without a strategy-first approach, these businesses frequently spend their marketing dollars on isolated tactics … more
A father and his young son were out walking one afternoon, when the boy asked how the electricity went through the wires stretched between the telephone poles. "I don't know," said the father. "I never knew much about electricity." … more
Try to remember the last time you uttered the words, "I made a mistake." Was it painful? Expensive? Career-changing? Or therapeutic? When my kids were young, they used to sing along with a little ditty on "Sesame Street" that went something … more
Crossing your fingers and hoping you are not hit with a cyberattack is not the best line of defense for any business. Recent government enforcement actions, particularly in the financial-services industry, make it clear that hackers are not the only … more
A construction worker walked up to the reception desk at a doctor's office and was asked why he was there. "I have shingles," he replied. The receptionist asked for his name, address and insurance information and told him to have a … more
Change is coming. Got fear or joy? Got worry or positive anticipation? Putting your head in the sand, or headed to the beach to relax and plan? When you feel or fear that some form of change is coming, you have to define … more
The price of whatever you sell carries with it a discomfort for most salespeople. They're hesitant to bring up the price because it's the final element in completing any transaction – or so they think. Actually, price or fee or rate is a … more
In "Regional Advantage," her classic 1994 explanation of why Silicon Valley became the center of the tech universe and Route 128 outside Boston did not, AnnaLee Saxenian of the University of California at Berkeley argued that a key difference was … more
There is an Apache legend that the creator gave human beings the ability to talk, to run and to look at things. But in addition, the legend says he was not satisfied until he also gave them the ability to laugh. After giving humans this ability, the … more
Over my decades in business, I've noticed a baffling trend: "Sales" has become a dirty word. I'm on a lifelong campaign to change that. In fact, many companies no longer use the term "salespeople." They have account executives or account … more
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