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If you run a business and still think of Google only for search and AdWords, you may be missing something that could help your business work smarter and cheaper. The search giant is really a softy when it comes to small business, and has been working to woo biz owners and startups into its Google Apps for Business bundle.
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11/26/12
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In this age of social media and digital everything, you can’t afford to be a website weakling. If your competition has a killer online presence, and you don’t, you lose. Today’s consumers look online more than ever before. Even business owners who think they don’t really need a “best in class” website are missing more than they think.
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12/10/12
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The digital world is changing rapidly with profound implications for how small businesses are found online, in search, on mobile devices and in social media. Here’s my list of some of today’s key digital trends with the greatest potential impact:
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12/24/12
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It seems society is loosening up. The Internet, music, movies, book titles, TV, and texting have created an “openness revolution” not matched since the ’60s.
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12/24/12
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Social media has already had a huge impact on businesses both large and small. But according to the latest projections from the research firm International Data Corp. (IDC), there’s a lot more change coming. IDC analysts expect the coming year to be pivotal for social media in business with (among other things) a new emphasis on using social to grow profits, not just gather followers.
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12/31/12
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Want to put your business on the growth fast track this year? Here are resolutions that can get you there, along with some tips and strategies to help you pull each one off:
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1/7/13
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Despite the onslaught of social media, pay-per-click and other digital-marketing methods, email marketing is still one of the most popular – and effective – for small business. Here are six essentials that can help make your email-marketing campaign a success:
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5/28/12
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It’s Saturday night around 6 p.m. Early dinner for Jessica, Gabrielle and me.
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6/4/12
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You’ve just come up with what you think is a great business or product idea. What now? Glad you asked, because this is where millions of would-be entrepreneurs stumble without ever getting started. Before you try to raise money, file for a patent or write a business plan, heed these words: That’s not what you need to do.
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6/4/12
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Thousands of condo-unit owners and buyers around the country could soon be in line for some welcome news on mortgage financing: Though officials are mum on specifics, the Federal Housing Administration is readying changes to its controversial condominium rules that have rendered large numbers of units ineligible for low down-payment, insured mortgages.
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6/4/12
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