Advice
82 results total, viewing 11 - 20
Banks are making more loans to small businesses according to the latest U.S. Small Business Administration report. But that’s actually a little misleading, since small-business lending in overall dollar terms continues to decline – although that decline has slowed. more
Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scattershot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’ online reputation. more
You’ve heard it many times before: “Knowledge is power.” But is it, really? What good is knowledge if you don’t put it to use? The real power is in execution, argues Brian Moran, CEO of The Execution Co., which works with business leaders and entrepreneurs to improve performance. more
At ReachLocal – an online marketing services company catering to small business – the mantra is “Don’t leak leads.” And that’s good advice for business owners investing more and more money in online marketing only to have large chunks of leads slip away. more
For 80 years after passage of the 1933 Securities Act, companies of any size were banned from advertising to find investors. But that’s now changed, and the world of startup financing is about to undergo an overhaul. more
When angel investors put money into a business they’re generally laying their own cash on the line. So they’re careful about what businesses they back. more
Got an “exit plan” for your business – a way to cash in on its value someday? Most entrepreneurs have such a plan when they start out, and it often involves selling the business to someone else, or to a larger company looking for a foothold into a product, service or marketplace you offer or serve. In a few rare cases, highly successful small firms can end up “going public” with an initial public offering. more
Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small-business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of customer service as well. more
For millions of small businesses, a sales “pipeline” is tantamount to a business lifeline. Without a supply of new prospective customers or clients in various stages of conversion, your business can suffer long-term. That’s your pipeline. more
As technology becomes an ever more vital tool for small business, the ways that business owners use it continue to change. Usage of newer technology platforms such as cloud computing, smart-phones, tablets and high-speed Internet, for example, has increased greatly over the past three years. more
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