Advice
79 results total, viewing 41 - 50
Today’s business world is highly competitive and changing all the time. And for business owners, that means new ideas for adapting to change and beating the competition are essential to success. more
Most small businesses today know about the importance of online reputation and the power of social media to help or hurt that reputation. Dozens of websites and rating services, from the majors such as Yelp, Twitter and Facebook to those serving specific business sectors such as travel, are open for anyone to express an opinion. more
If you’re like most small-business owners, you spend a large portion of your time trying to find new customers while providing great service to the ones you have. At the same time, you’re hustling to handle 101 day-to-day tasks required to run your business, and perhaps manage a team of employees or independent contractors as well. more
Small-business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email and mobile ads – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” said Jack Groot, owner of JP’s Coffee & Espresso Bar in Holland, Mich. more
Many people place a negative spin on the notion of accountability. For them it’s something that only comes up when something goes wrong or expected results just don’t happen. But accountability is really much broader than that and encompasses the good, as well as the bad. more
Dozens of online business directories carry profiles of millions of small businesses. These include major search firms such as Google, Bing and Yahoo, as well as Internet yellow pages, social media sites and dozens of smaller players. more
The role that pricing plays in the financial structure and competitive profile of a small business is often misunderstood. Many business owners and entrepreneurs automatically assume that price increases put them at a disadvantage. But that’s not necessarily so if you have a clear strategy for setting prices at your business. Some pricing experts, for example, argue that small, strategically targeted price increases can actually give a company a competitive edge. more
All outside salespeople have “windshield time” – the time you spend behind the wheel, or in some form of transportation, going to and from appointments. more
Seeking money for a startup from friends, family, angel investors, venture capitalists or lenders is an exercise fraught with pitfalls. Many first-time entrepreneurs approach it with great optimism and belief in their business idea, only to fall flat on their face. more
When you’re running a business it’s easy to make excuses for NOT doing things and convince yourself you’re acting responsibly. But such excuses may be the very thing holding you back. If you want to do more than just get by you’ll need to stop avoiding action and start taking it. more
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