Updated June 25 at 11:26am
Advice
154 results total, viewing 81 - 90
Do you love sales? Do you love what you do? Do you love your product? Do you love your company? Do you love your customers? These are not questions I pulled out of the air. These are questions that directly affect your productivity, your … more
A recent survey from Citizens Bank found that one-quarter of small-business owners are using their personal bank accounts for their companies, instead of opening a separate account dedicated to the business. This practice creates risk – … more
What is the importance of attitude? Every person, you included, wants to achieve more, earn more, find happiness, be successful and be fulfilled. At the root of all these elements is attitude. Positive attitude. Your positive attitude. … more
How deep is your brand? You can say anything you want about Amazon, but you cannot doubt the power and the depth of their brand. They own way more than their name in the marketplace. The brand name you know best is "Amazon … more
My daughter Mimi called me up many years ago and said, "Hey Dad, let's take a crack at running the New York City Marathon." I trained for six months for the 1987 race. The starting gun fired, about 22,000 runners started, 21,244 runners finished and … more
A good friend gave me a book about building your business through referrals. The author believes, "The best marketing strategy is to be referable." He is correct. He writes, "Referability means that your very best clients and customers are … more
Seems too simple. Just ask. In most cases to get the sale – at some point you must ask for it. "Yes, Jeffrey," you say, "but when do you ask? What's the perfect time to ask?" How do I know? No one knows that except you. I can … more
J.M. Haggar was fascinated with Henry Ford's idea of the production line. He thought if cars can be mass-produced, why can't men's trousers – and at popular prices? Many clothing manufacturers doubted Haggar's potential. But he proved … more
Question: When is the prospect ready to buy? Answer: He or she will tell you if you just pay attention and listen. The links between the presentation and the close of the sale are buying signals. Recognizing the signals to buy is … more
Overwhelmed by today's proliferation of communications channels, marketers often focus their attention on the project of the moment. Without a strategy-first approach, these businesses frequently spend their marketing dollars on isolated tactics … more
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