Updated July 27 at 11:29pm
Advice
147 results total, viewing 81 - 90
How deep is your brand? You can say anything you want about Amazon, but you cannot doubt the power and the depth of their brand. They own way more than their name in the marketplace. The brand name you know best is "Amazon … more
My daughter Mimi called me up many years ago and said, "Hey Dad, let's take a crack at running the New York City Marathon." I trained for six months for the 1987 race. The starting gun fired, about 22,000 runners started, 21,244 runners finished and … more
Seems too simple. Just ask. In most cases to get the sale – at some point you must ask for it. "Yes, Jeffrey," you say, "but when do you ask? What's the perfect time to ask?" How do I know? No one knows that except you. I can … more
Here is a sales action for you to take: Become question aware. Here is another sales action for you to take: Listen with the intent to understand. Every time you are asked a question, ask yourself this question before you answer … more
One rainy night many years ago, a gentleman and his wife entered the lobby of a small hotel in Philadelphia. The man asked the clerk if he had any rooms available. The clerk, who was actually the hotel manager, was a friendly man who prided … more
J.M. Haggar was fascinated with Henry Ford's idea of the production line. He thought if cars can be mass-produced, why can't men's trousers – and at popular prices? Many clothing manufacturers doubted Haggar's potential. But he proved … more
Question: When is the prospect ready to buy? Answer: He or she will tell you if you just pay attention and listen. The links between the presentation and the close of the sale are buying signals. Recognizing the signals to buy is … more
Overwhelmed by today's proliferation of communications channels, marketers often focus their attention on the project of the moment. Without a strategy-first approach, these businesses frequently spend their marketing dollars on isolated tactics … more
A father and his young son were out walking one afternoon, when the boy asked how the electricity went through the wires stretched between the telephone poles. "I don't know," said the father. "I never knew much about electricity." … more
Try to remember the last time you uttered the words, "I made a mistake." Was it painful? Expensive? Career-changing? Or therapeutic? When my kids were young, they used to sing along with a little ditty on "Sesame Street" that went something … more
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