Updated December 1 at 12:28am
162 results total, viewing 11 - 20
How deep is your brand? You can say anything you want about Amazon, but you cannot doubt the power and the depth of their brand. They own way more than their name in the marketplace. The brand name you know best is "Amazon … more
My daughter Mimi called me up many years ago and said, "Hey Dad, let's take a crack at running the New York City Marathon." I trained for six months for the 1987 race. The starting gun fired, about 22,000 runners started, 21,244 runners finished and … more
Got a company mission statement? "Yes, Jeffrey. We do." Really? Can you recite two words of it? "Uh, no." How come? It's your MISSION. It's what is supposed to drive you into the sale – and create an atmosphere of success. It's … more
Ask Americans what first comes to mind when you mention Cuba and you'll usually get a simple answer. If you were born in 1950 or before you were probably glued to the news reports during those 13 days in October of 1962 and the anticipation of … more
If you've ever had anything custom-made, you know how satisfying the experience can be. Whether it's a new house, a bespoke shirt or even a special sandwich, getting exactly what you ordered is gratifying. That's why I think we should … more
For marketers who want to truly leverage today's new media, paid marketing is the least-desirable route to travel. A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now … more
What is the importance of attitude? Every person, you included, wants to achieve more, earn more, find happiness, be successful and be fulfilled. At the root of all these elements is attitude. Positive attitude. Your positive attitude. … more
October is one of my favorite months, perhaps because that's when I get to blow out my birthday candles and celebrate another successful year. Who doesn't love birthdays? My age is irrelevant; in fact, I subscribe to the iconic comedian … more
In 2012, then FBI Director Robert Mueller warned, "There are only two types of companies: those that have been hacked, and those that will be." Earlier this year, a federal court judge offered a more grim proclamation that the only two types of … more
Five of the state's 11 college presidents are women, dwarfing the national average of 26 percent, as of 2011, according to the Washington, D.C.-based American Council on Education. Four of those five women were brought together last week, … more
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