Advice
77 results total, viewing 41 - 50
Most of us are far more likely to be swayed by a friend’s recommendation than an ad. A recent Nielsen report found that 92 percent of consumers trust recommendations from friends and family above all ads. And they are four times more likely to buy something recommended by a friend. more
Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small-business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of customer service as well. more
The role that pricing plays in the financial structure and competitive profile of a small business is often misunderstood. Many business owners and entrepreneurs automatically assume that price increases put them at a disadvantage. But that’s not necessarily so if you have a clear strategy for setting prices at your business. Some pricing experts, for example, argue that small, strategically targeted price increases can actually give a company a competitive edge. more
All outside salespeople have “windshield time” – the time you spend behind the wheel, or in some form of transportation, going to and from appointments. more
The term “customer-relationship management” or CRM is a bit intimidating for many small-business owners. It tends to conjure up images of big-company processes and complicated technology. And many businesses mistakenly believe that CRM is a technology. It’s not. CRM is a way of doing business. And CRM software – Web-based platforms or desktop versions – is a tool that helps you manage customer relationships effectively. more
Credibility is crucial in business. If you have that, everything else gets a little easier. But even if you exude credibility, it’s easy to slip up from time to time. A few missed deadlines or unkept promises can sabotage credibility in an instant. more
Thinking about introducing a new product or service? Regardless of whether you sell to consumers or business-to-business, this might be a great time to do it. The economy is inching its way back, and while many businesses are still in defensive mode, there are opportunities to leap ahead by taking well-researched actions to introduce something new. more
Ever since the “Great Recession” that began in 2008, discounting has become a way of life for businesses of all types and sizes. Initially it was a way of trying to sell something – anything – just to get by. But consumers have grown accustomed to discounting and now demand it on a regular basis – regardless of economic conditions. more
Pinpointing ways to save money for your business is a good thing. It helps you instill a lean operating mentality and creates discipline to put every dollar to work in the most efficient manner. more
Connections. Everyone in business knows they’re important – even vital to success. And everybody has connections of one kind of another. The key is to put those connections to work in ways and places that really count. more
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