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Although they can’t cast their ballots in this year’s presidential election, teens ages 14-17 are paying attention to what the candidates are saying – and aren’t saying. A new national survey finds the presidential election is top-of-mind for today’s youth, and domestic issues top their list of concerns.
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Guest Column:
Lee Lewis | 10/29/12 |
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(Editor’s note: This is the second in a three-part series on tax-planning considerations and strategies for tax year 2012.)
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10/29/12
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Despite its massive reach and wide adoption, Facebook remains baffling to many small-business owners. Facebook itself has never really understood small business, and hasn’t done a great job explaining how biz owners can use it to grow sales.
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10/29/12
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Small-business owners traditionally view customer relationships this way: You produce a product or service, and customers pay you money, some of which you reinvest in finding more customers.
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10/22/12
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(Editor’s note: This is the first in a three-part series on tax-planning considerations and strategies for tax year 2012.)
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10/22/12
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Ranking your leads – also called “lead scoring” – is an exercise most small-business owners don’t bother with. At least not in a formal sense. But that may be passing up an opportunity to make follow-up efforts more effective by targeting and nurturing them in different ways based on their score.
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10/15/12
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Small-business owners hear it all the time: To find out how your business is doing, including what people like or don’t like and what you need to adjust, ask customers for feedback. But your quest for feedback can either produce a magic elixir or simply be an annoyance to customers and prospects, depending on how you do it.
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10/8/12
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With 30-year mortgage rates hitting new lows and recent borrowers’ payment performance the best by far in decades, you’d think that banks and other lenders might be loosening up on their hyper-strict underwriting standards.
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10/8/12
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In an age of digital discovery and social media, here’s something that more and more local businesses are learning: Existing customers can be one of the most powerful growth engines ever. One way to put this engine to work is to identify and harness the hidden marketing potential in your “rock star” customers.
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10/1/12
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Dear Jeffrey, I am a huge fan. I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. Today, I received the following email from Amazon:
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10/1/12
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