Advice
77 results total, viewing 61 - 70
Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scattershot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’ online reputation. more
At ReachLocal – an online marketing services company catering to small business – the mantra is “Don’t leak leads.” And that’s good advice for business owners investing more and more money in online marketing only to have large chunks of leads slip away. more
For 80 years after passage of the 1933 Securities Act, companies of any size were banned from advertising to find investors. But that’s now changed, and the world of startup financing is about to undergo an overhaul. more
As technology becomes an ever more vital tool for small business, the ways that business owners use it continue to change. Usage of newer technology platforms such as cloud computing, smart-phones, tablets and high-speed Internet, for example, has increased greatly over the past three years. more
Recently, I was asked to address a group of executive MBA exchange students at UCLA’s Anderson School of Management. These midcareer individuals from France and Germany were interested in American-style entrepreneurship and our vast network of business “incubators” and startup “accelerators” in particular. more
Got an “exit plan” for your business – a way to cash in on its value someday? Most entrepreneurs have such a plan when they start out, and it often involves selling the business to someone else, or to a larger company looking for a foothold into a product, service or marketplace you offer or serve. In a few rare cases, highly successful small firms can end up “going public” with an initial public offering. more
In our electronic age, an organization compiles voluminous data and communications across the spectrum of its management and operations. more
Even the smallest of businesses these days can face large needs when it comes to storing data, sharing files and other computer-related tasks. For one thing, trying to back up files when they are spread over many computers can be a headache. more
Ever wonder how your business stacks up against direct competitors as well as others in your industry across the country? This is where the process of “benchmarking” comes in handy. Benchmarking basically provides a means for sizing up key aspects of your business against others like it. more
In a digital-device-driven world, many business owners may in fact be hurting themselves with sloppy tech-enabled communications. Sure, smartphones, social media and other tech tools can be terrific productivity enhancers and lead generators. But they can also make you and your business look bad if improperly used or abused. more
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