Advice
80 results total, viewing 1 - 10
Small-business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email and mobile ads – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” said Jack Groot, owner of JP’s Coffee & Espresso Bar in Holland, Mich. more
This past spring, I released “Putting Providence Back to Work,” a roadmap for improving the business climate, infrastructure and human capital of Rhode Island’s capital city. more
Pinpointing ways to save money for your business is a good thing. It helps you instill a lean operating mentality and creates discipline to put every dollar to work in the most efficient manner. more
Thinking about introducing a new product or service? Regardless of whether you sell to consumers or business-to-business, this might be a great time to do it. The economy is inching its way back, and while many businesses are still in defensive mode, there are opportunities to leap ahead by taking well-researched actions to introduce something new. more
Achieving breakout success as a small business in today’s highly competitive and increasingly complex business world requires exceptional efforts to develop clients and customers who rave about your company, and are willing to tell others. Failing to delight customers is more than a shame – it’s a slow road to business oblivion. more
The role that pricing plays in the financial structure and competitive profile of a small business is often misunderstood. Many business owners and entrepreneurs automatically assume that price increases put them at a disadvantage. But that’s not necessarily so if you have a clear strategy for setting prices at your business. Some pricing experts, for example, argue that small, strategically targeted price increases can actually give a company a competitive edge. more
All outside salespeople have “windshield time” – the time you spend behind the wheel, or in some form of transportation, going to and from appointments. more
Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small-business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of customer service as well. more
Hospitals are busily merging with other hospitals and buying up groups of doctors. They claim that size brings efficiency and the opportunity to deliver more “value-based” care – and fewer unnecessary services. They argue that they have to get bigger to cut waste. What’s the evidence that bigger hospitals offer better value? Not a lot. more
Can you be charged interest on your mortgage even after you’ve fully paid it off? Can the meter keep running when you owe the bank nothing – your principal balance is zero? more
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