(Updated 3:43 p.m.)
Betsy Wall, the new chief marketing officer for R.I. Commerce Corp., said the commentary surrounding the new logo and slogan, “Rhode Island: Cooler & Warmer,” has helped spread the word about the Ocean State.
(Updated 1:40 p.m.)
R.I. Commerce Corp. board member Karl Wadensten on Monday said Gov. Gina M. Raimondo did the right thing in dropping the widely panned slogan “Rhode Island: Cooler and Warmer” from a $5 million tourism marketing campaign, but added there needs to be “a post mortem” on the process that led to its adoption and error-filled rollout.
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while.
What should not take long to evaluate, however, is the …
MIY Story Studio, short for Make It Yours, opened Thursday on Westminster Street to encourage workers and residents to share their thoughts about Rhode Island as part of a new statewide tourism campaign.