Information Technology
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How to monetize mobile
Use of mobile devices continues to grow by leaps and bounds, and local business owners should be taking notice now more than ever. A new “Mobile Path to Purchase” study conducted by Nielsen tracked what consumers are doing with their mobile devices. According to the study, consumers show a strong preference for finding information related to local contact and purchases, such as looking up a business location, accessing map and driving directions and calling a business. more
9/17/12
Getting the picture on video
As online video gets cheaper and easier to produce, and its effectiveness as a marketing method grows, more and more small businesses are jumping in. Business owners who’ve stuck largely to text-based marketing channels such as search ads, blogs and social networks are discovering that video can be a compelling addition to a marketing mix. more
8/6/12
Rhody roots helped the state land Tunstall
At first glance, the decision by British health-monitoring firm Tunstall to open a new call center in Pawtucket looks like an out-of-the-blue, economic-development coup for Rhode Island. more

By Patrick Anderson
PBN Staff Writer | 12/3/12

FIRST Lego League adds 3 R.I. tournaments
The FIRST Lego League Robotics Program has expanded in Rhode Island, adding three qualifying tournaments for the 2012-2013 competition year. more
Going beyond Groupon
When Groupon first hit the scene it put the spotlight on a massive new market and inspired countless copycats. But many local businesses lost money with the Groupon deals model, which often requires losing money on the initial offer in hopes of making it up on additional sales and return visits. more
8/20/12
Tradition meets high-tech design
Modular homes and energy-efficient, “net-zero” homes have long occupied opposite poles of the building-reputation spectrum. more
Fiber optic network ‘lights’ up CharterCare
CharterCare Health Partners became the first hospital system in Rhode Island to connect to the Beacon 2.0 high-capacity network, a 385-mile broadband super highway throughout Rhode Island. more
GreenBytes lands $7M in Series C round
GreenBytes Inc., a developer of virtual desktop and cloud-scale IO-offload and data deduplication solutions, has landed $7 million in a Series C funding round from General Investment Management LLC and Battery Ventures, the company announced Wednesday. more
Program helps boost computer sketch recognition
Brown University assistant professor James Hays knew computers have a good eye for art, especially detecting texture and shading in life-like representations of real-world images. more

By Patrick Anderson
PBN Staff Writer | 2/4/13

Hasbro reboots Furby for iPad-obsessed generation
In early 2011, Hasbro Inc. CEO Brian Goldner convened a team of designers, engineers and marketers to figure out the Next Big Toy. more
Bloomberg News | 10/15/12
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