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Brand building once focused primarily on five “Ps”: product, package, position, price and promotion. But in a world of seemingly limitless consumer choices, the old rules just don’t work anymore. Brand building today requires that you react to customers in real time and employ something called “brand democracy,” where users help decide the characteristics of your product or service – often via social media interaction. more
PROVIDENCE – Cumberland teen Samuel Ackerman was honored last month for his successful campaign for Rhode Island’s ratification of the 17th Amendment this year. more
WASHINGTON – The Chanler at Cliff Walk in Newport has been nominated by Historic Hotels of America for best small historic inn or hotel in the U.S. more
BOSTON – Dashed, the leading delivery service for restaurants in the Northeast, was ranked No. 1,241 by Inc. magazine on its 33rd annual Inc. 500|5000 ranking of the nation’s fastest-growing private companies. more
BOSTON – The owner of a medical-transportation company in Webster, Mass., has been sentenced to a year and a half in jail and ordered to pay full restitution for defrauding the state’s Medicaid program of more than $470,000, Attorney General Martha Coakley announced last week. more
PROVIDENCE – The office of Secretary of State A. Ralph Mollis announced last week a new mobile application designed to assist Rhode Island voters using mobile devices such as cellphones and tablets. more
PROVIDENCE – The Capital Grille will move from its current home in Union Station to the location in the GTECH building currently occupied by Ruth’s Chris Steak House, Rhode Island Public Radio reported on its website last week. more
Today, the customer story is simple. Loyalty ranges from nonexistent to temporary. Mining the Internet is second nature, relying on smartphone apps to cut through the clutter. With an endless array of channels available, engaging customers can be an exercise in futility. more
Betsey A. Purinton, 64, the managing director and chief investment officer for StrategicPoint Investment Advisors in Providence, is 13 years into her latest career – and still growing. more
“We’re bringing back City Lights, Atomic Grill and even Café In The Barn!” exclaimed chef and self-styled “maestro” John Elkhay on a recent summer afternoon. And he was only just getting started, discussing his upcoming appearance as guest chef at The Revolving Door restaurant more
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