Updated December 11 at 6:27am
Marketing
62 results total, viewing 1 - 10
The millennial generation is a tough nut to crack, but 34 University of Rhode Island marketing students have taken on the challenge of broadening car-manufacturer Acura's popularity among 21- to 35-year-olds. Using the generation's … more
A business logo is just a part of a company's marketing and branding effort, but in an increasingly digital and visual society, it can be as important as the company name. Artistic directors and marketing companies that specialize in logo … more
Does your company have an internal marketing or advertising team, or do you hire an outside company for those purposes? We have our own advertising/marketing person or team 85.7% We hire an outside advertising/marketing firm 14.3% … more
SalesBrief is changing the way people think about sales and already making a splash in Rhode Island. SalesBrief grew in fall 2015 out of the incubation-like services offered through Figmints LLC, a Rhode Island-based marketing company. … more
For 10 weeks Robert Landergren was laid up recuperating from a fractured heel. Rather than dwell in self-pity, he thought about what he really wanted to do with his career moving forward. "One of the things I thought about was getting back … more
An Arizona firm that provides website design to destination marketing organizations has been hired to revamp the visitrhodeisland.com website. more
The Starkweather & Shepley Insurance Brokerage Inc. partnership with California-based Marketo Inc. has helped boost sales for the company this year. more
About 10 years ago Ryan Buttie and Bryan Roberts, who grew up near each other in Cumberland, started shooting videos for weddings and businesses. more
Forget the "art of the deal." Look to the "art of the scam." Here is an especially artful one, meriting praise from consummate deal-makers. Consider "wellness." We don't need a Ponce de Leon elixir to bolster our health. We need to … more
GateHouse Media, the owner of the Providence Journal, this week said that it plans to hire up to 100 digital-only sales executives to serve more than 200,000 business customers across the country. more
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