Marketing
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GoGo Cast acquires mobile developer, to add jobs in R.I.
GoGo Cast Inc., provider of digital signage and branded content in public spaces, has acquired the assets of Dingo Mobile Inc., a Canadian developer of social media-based applications for marketing purposes. more
| 7/23/12 | 1 comment
Firm profiting by showing clients path to online sales
Since its founding in 2006, Astonish Results LLC in Warwick has grown rapidly while many other Rhode Island companies have had to take a step back during the recession. This summer, Astonish was ranked the 267th-fastest-growing company in the United States by Inc. Magazine, second among Rhode Island companies to only Alex and Ani. What’s as surprising as the trajectory of Astonish’s growth – from 45 employees at the end of 2010 to 100 this year – is that the company jumped into an entirely new primary market in 2008 and 2009, just as the recession was taking hold. more
For most, progress too slow to see
Rhode Island’s economic recovery is now moving at a pace too slow for many local business leaders to perceive it. more

By Patrick Anderson
PBN Staff Writer | 9/24/12 | 1 comment

RDW Group sells tech platform to Safari Books
(Updated, 2:45 p.m.) Sebastopol, Calif.–based Safari Books Online has purchased the PubFactory Electronic Platform, a product developed by RDW Group Inc. subsidiary iFactory, the companies announced Thursday. more
| 1/3/13
Survey: No substitute for in-person networking
It is indisputable that the Internet, with its ever-expanding base and social media platform, is an important aspect of any marketing scheme. But a new study indicates that good old-fashioned networking in person is still valuable and vital to the success of both small- and new-business owners. more
By Michael Souza
Contributing Writer | 11/19/12
Guardian Fuel’s Lohr receives marketer award
Jamie Lohr, a co-owner of Guardian Fuel in Westerly, was recently named 2012 marketer of the year by the Independent Connecticut Petroleum Association. The award recognizes her involvement with industry-related issues and her ability to serve as an active and articulate marketer, unafraid to address legislators. Lohr is a resident of Stonington, Conn., a lifelong environmentalist and an advocate for the use of biofuels. more
2/4/13
Alex and Ani expanding partnership with TCMPi
Cranston-based jewelry company Alex and Ani and a Providence-based supplier of brand-name items for loyalty programs recently announced an expansion of a partnership that’s relatively rare among local businesses. more

By Rebecca Keister
PBN Staff Writer | 2/18/13

Alex and Ani announces details of Seven Swords Media launch
(Updated Feb. 20, 4 p.m.) Bella Consulting and Events, the Providence-based marketing, public relations, and event production firm, will announce tomorrow its transition into Seven Swords Media, a division of Alex and Ani LLC. more
UMass Dartmouth: Facebook drops as corporate communications tool
LinkedIn has become the most common social media tool used by companies on Inc. magazine’s 2012 Inc. 500 list, according to a study released Tuesday by the University of Massachusetts Dartmouth. more
| 2/19/13
Social profile ‘living… organism’
Social media networks such as LinkedIn, Facebook, Twitter and Google+ present benefits and dangers for businesses, according to panelists at the third annual Providence Business News Social Media & Marketing Summit. The Feb. 27 event at the Crowne Plaza Hotel Providence-Warwick attracted more than 250 members of the Rhode Island business community. more

By Emily Greenhalgh
PBN Web Editor | 3/4/13

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