Updated June 25 at 5:26am
Marketing
72 results total, viewing 11 - 20
A ringing bell echoes loudly in the foyer of ParsonsKellogg LLC. The sound interrupts Director of Business Development Bryan McWilliams midsentence. He's explaining how the East Providence company represents Rhode Island as a top player in … more
Thinking. Sales thinking. Service thinking. Business thinking. You have opportunities to think about your business growth and your sales growth every day. The big questions are how and when do you do it? And once you've arrived at … more
More than 300 people attended a downtown Providence tour of condominium and apartment buildings on Oct. 17, filtering through sites including the Arcade Providence, Avalon at Center Place and the new building at The Promenade. more
For marketers who want to truly leverage today's new media, paid marketing is the least-desirable route to travel. A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now … more
Say one thing for Rhode Island using Milton Glaser to design the new state tourism and business development logo – the work will get noticed. more
Time was that business success involved product creation, then marketing, then production and selling, then doing it all over again. But that's so 20th century. The communications revolution that the Internet ushered in has added a powerful … more
PROVIDENCE – Reaction to Rhode Island's new slogan, "Rhode Island: Cooler and Warmer," has been anything but lukewarm. The logo was designed by Milton Glaser, creator of the "I Love New York" slogan. It was unveiled March 28 along with a … more
A good friend gave me a book about building your business through referrals. The author believes, "The best marketing strategy is to be referable." He is correct. He writes, "Referability means that your very best clients and customers are … more
What employee benefit is the most popular among staff members? Catered lunches, or the ability to work on personal R&D projects, or maybe it's the dogs in the office. How do you encourage employee engagement? We explain … more
Lisa Reefe has joined (add)ventures as strategy/marketing manager. Prior to joining (add)ventures, she held other senior marketing roles, bringing more than 20 years of marketing and communications experience to her new role. Reefe holds a B.A. in … more
« Prev | 1 | 2 | 3 | 4 | 5 | 6 | 7 8 | Next »