Last week, I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, retweet, post, and take other social actions in order to get the full measure of exposure. Turns out no one really knows the best time. Pretty interesting.
These days when you register at a five-star hotel, you’ll likely be asked a lot of personal questions. Will you be bringing a child? How old? What kind of car do you drive? Do you have a pet? Can you send us your pet’s picture?
Jackie Hennessey is an author and blogger who recently received an IndieReader Discovery Award for her book, “How to Spread Sanity on a Cracker.” Hennessey’s book is a compilation of stories from mothers about motherhood and cheese-dip recipes. The award honors undiscovered writers and exposes their work to agents, publishers, public relations professionals, bloggers and book reviewers. She earned a bachelor of arts in journalism from Texas A&M University. She is the founder of Hennessey PR Consulting and also writes for the “Ask Mom” column at OnlineRI.com. Early in her career, she worked as an assistant editor in Seattle.
Dear Jeffrey, I sell copiers in NYC, and this year I finished as the No. 1 rep in the nation. I truly believe that would not have been possible had it not been for your Little Red Book of Selling. I do have a question and would greatly appreciate your advice. Recently, I have been noticing a high turnover of people (including executives) at my accounts. When this happens it’s almost like the reset button has been pressed and the replacements have no allegiance to me or my service and are usually unaware as to how hard I’ve worked to earn their company’s business. How should I conduct myself when I know there is a new person in a company I have to work with? Is there a specific process I should follow?more
Salespeople are often known for their “can do” attitude when it comes to getting an order. They don’t let anything get in their way. Yet, the road to closing sales is getting rougher, with more obstacles, hairpin turns and fewer straightaways. Customers are more discerning, demanding and cautious. They expect guarantees, free enhancements, incredible support and, of course, a “white knuckles” price and beyond. They’re not satisfied with reducing risk; they want to eliminate it.
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.