Updated January 19 at 2:19pm
Marketing
71 results total, viewing 11 - 20
The millennial generation is a tough nut to crack, but 34 University of Rhode Island marketing students have taken on the challenge of broadening car-manufacturer Acura's popularity among 21- to 35-year-olds. Using the generation's … more
A business logo is just a part of a company's marketing and branding effort, but in an increasingly digital and visual society, it can be as important as the company name. Artistic directors and marketing companies that specialize in logo … more
DON SARACEN, president of Saracen Sales & Marketing of Bristol, was named the 2015 Alan Weiss Award of Excellence recipient. The award is given annually to a past president of the National Speakers Association of New England who has demonstrated a … more
The mantra "content is king" has recently become a favorite of marketers – and for good reason. In today's rapidly changing marketing landscape, content marketing is one of the most important investments you can make. A strategic … more
Thinking. Sales thinking. Service thinking. Business thinking. You have opportunities to think about your business growth and your sales growth every day. The big questions are how and when do you do it? And once you've arrived at … more
Roughly 3,000 miles east of California's Napa Valley, and even farther from France's notable wine-making regions, lays Rhode Island, not always the top destination for wine tourists. This was the catalyst behind five southeastern New … more
Say one thing for Rhode Island using Milton Glaser to design the new state tourism and business development logo – the work will get noticed. more
Time was that business success involved product creation, then marketing, then production and selling, then doing it all over again. But that's so 20th century. The communications revolution that the Internet ushered in has added a powerful … more
PROVIDENCE – Reaction to Rhode Island's new slogan, "Rhode Island: Cooler and Warmer," has been anything but lukewarm. The logo was designed by Milton Glaser, creator of the "I Love New York" slogan. It was unveiled March 28 along with a … more
What employee benefit is the most popular among staff members? Catered lunches, or the ability to work on personal R&D projects, or maybe it's the dogs in the office. How do you encourage employee engagement? We explain … more
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