Updated February 13 at 6:25pm
Marketing
81 results total, viewing 21 - 30
They used to call him crazy, now they give him awards. That's how Stephen Rosa, president and CEO of the marketing firm (add)ventures, jokingly describes how the marketing and communication industry has evolved during his 26 years in the … more
We've all heard that laughter is the best medicine. It makes people happy and links us together. Humor and laughter strengthen our immune system and boost our energy by destroying boredom and keeping stress at bay. Humor is equally … more
First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance to a group or, of course, attracting a new special friend. That's a lot to ask when some experts say first … more
PROVIDENCE - The owner of Daniel Chapter One, a self-proclaimed health and healing ministry, pleaded guilty in federal court last week to tax evasion and selling unapproved products for cancer treatment and prevention. James Feijo, 68, … more
In his time serving as a chief marketing officer and de facto gatekeeper of a multimillion dollar budget, Chris Ciunci was regularly approached by marketing and advertising firms. But he found that they very rarely had his company's best interests … more
(Updated 10:02 a.m.) Three firms, including the developer of the “I Love New York” slogan, a global public relations firm and a Jamestown-based company that will engage the public, have been selected to create a tourism and business attraction campaign for Rhode Island. more
Over the past 17 years, we've had the opportunity to consult with hundreds of foundations, nonprofits and professional-services firms. At the beginning of most engagements we'll gather a group of executives, managers and staff members in a … more
On any day, a business may encounter a crisis situation that threatens to undermine its good will in the community and may result in substantial legal exposure. In a crisis, it is critical that company executives hear viewpoints from both lawyers … more
How important is face-to-face networking to sales, relationships, career and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking. John has been a friend, client and vendor for the past 22 … more
Everyone is in sales. Why? Because from the time we wake up until our heads hit the pillow at night, we are continually communicating, negotiating, persuading, influencing and selling ideas. Do you want to nail the sale? The tool I use is … more
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