Updated February 13 at 12:26pm
Marketing
81 results total, viewing 31 - 40
I am focusing away from "having your best year ever" and zeroing in on "having a great year." For the past few weeks I have given you the list of ideas that will drive the year's results, and elaborated in detail on several of the elements. See the … more
Having attended several events lately, I have heard the terms "lead" and "referral" bantered around. Which would you rather have? Referrals of course. It's the personal power of a sales lead. A recommendation, not just a name. Credibility, … more
S. James Kwon operated as a consultant of graphic design using the brand name Figmints, beginning in 1999. For the next decade or so, he worked with several marketing and design agencies throughout the Northeast, developing brands and … more
It takes smart, highly competent salespeople to meet the challenges presented by today's informed and savvy customers. Even so, there are many in sales who believe that success depends on a friendly smile, a gift for small talk and a large … more
Kimberly Ann Madden has been named a marketing coordinator for Precision Engineered Products LLC. In her new role she will supervise all facets of the company's external and internal support materials. She holds a B.A. in arts and communications … more
Google helped provide $196 million of economic activity for 6,100 Rhode Island businesses last year, according to its annual Economic Impact Report. more
The Top 5 Audio/Visual Production Companies, ranked by number of local employees. more
Eighteen years ago, I moved back to Rhode Island after a 10-year stint in Los Angeles. Sure, the weather was great. The people were wonderful, and there were a lot of great business opportunities. But what I missed most during my time on the West … more
Michael Gwynn has been promoted to vice president of sponsorships for the Pawtucket Red Sox. He joined the PawSox in 1991 after a career as a sports reporter/anchor for WPRI-TV 12 and WCVX-TV 58. He holds an MBA from Babson College. more
When Blair Fish decided to open his own agency after building a career in the advertising industry, he had a clear vision for how to make his business grow. "I learned a long time ago that you have to drive results for your clients. … more
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