Updated May 29 at 11:26pm
Marketing
72 results total, viewing 31 - 40
In a few months, when the ill-fated "Cooler & Warmer" slogan and a bungled introductory video fade from collective memory, Rhode Island will have a stronger national and regional profile if it follows through with its marketing campaign, according … more
S. James Kwon operated as a consultant of graphic design using the brand name Figmints, beginning in 1999. For the next decade or so, he worked with several marketing and design agencies throughout the Northeast, developing brands and … more
CHIEF MARKETING OFFICER, NONPROFIT Plan International USA Chief Marketing Officer Shanna Marzilli didn't always envision herself in marketing. While pursuing her undergraduate degree in political science at Providence College, she … more
The Top 5 Audio/Visual Production Companies, ranked by number of local employees. more
Eighteen years ago, I moved back to Rhode Island after a 10-year stint in Los Angeles. Sure, the weather was great. The people were wonderful, and there were a lot of great business opportunities. But what I missed most during my time on the West … more
Michael Gwynn has been promoted to vice president of sponsorships for the Pawtucket Red Sox. He joined the PawSox in 1991 after a career as a sports reporter/anchor for WPRI-TV 12 and WCVX-TV 58. He holds an MBA from Babson College. more
When Blair Fish decided to open his own agency after building a career in the advertising industry, he had a clear vision for how to make his business grow. "I learned a long time ago that you have to drive results for your clients. … more
In the past 10 years, it's been fascinating to observe the lack of "Internal Service Agreements" between marketing and sales. There seems to be a turf war without clear alignment on objectives, strategies and metrics to measure success. To … more
Have you/your company reached out to consultants? Yes – 62.5% No – 37.5% If yes, how often have you utilized a consultant? Occasionally – 50% Only once – 12.5% Regularly – … more
The state’s new tourism campaign is coming to the Blackstone Valley later this month so Rhode Islanders can continue to make it their own. more
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