Marketing
48 results total, viewing 31 - 40
Achieving breakout success as a small business in today’s highly competitive and increasingly complex business world requires exceptional efforts to develop clients and customers who rave about your company, and are willing to tell others. Failing to delight customers is more than a shame – it’s a slow road to business oblivion. more
Your grandparents knew it as Collette Travel, your parents knew it as Collette Tours, and you’ve know it as Collette Vacations – until now. more
When angel investors put money into a business they’re generally laying their own cash on the line. So they’re careful about what businesses they back. more
Tactics constantly come and go in sales without making a significant impact on outcomes. On the other hand, solid strategies can make a significant difference in what happens. Here are 10 sales strategies that can have a positive influence on performance in 2015. more
GO Veggie! recently named Whitney Velasco-Aznar to its newly created role of vice president of marketing, where she will direct all marketing and communications. A global marketer with more than 20 years of experience, she has held positions at prominent food companies, including General Mills, Nestlé, Mars and Hormel Foods. more
PROVIDENCE – The R.I. Commerce Corporation, the R.I. Office of Energy Resources and nonprofit marketing firm SmartPower last week announced the launch of a new, municipal-based program aimed at providing opportunities for installation of rooftop solar energy at lower costs. more
Pop quiz: What’s better for your bottom line, online clicks or a phone that rings? For most small-business owners, a ringing phone trumps digital clicks or the far more amorphous measure of online “impressions” from, say, a website banner ad. more
Tired of constantly chasing after clients or customers? Are you relying too much on current clients to send new business your way through referrals? more
Bank Five, St. Anne’s Credit Union and The Washington Trust Co. took home honors in the recently awarded New England Financial Marketing Awards. more
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