Updated February 14 at 12:25pm
Marketing
81 results total, viewing 51 - 60
Even though we know that "telling isn't selling," we can't stop doing it. It's become second nature to tell customers what to think, believe and buy. In a sense it is, since most of us were raised to respect authority, whether it was the … more
From best friends to business partners, Jane Androski and Emily Rye have carefully pieced together a model at Design Agency aligning work with their way of life. The duo first met while studying for their master's degrees at Rhode Island … more
Josh Coffy is a world-class Twitter expert. His social media consulting service has gained hundreds of his clients thousands of (legitimate) followers. And their following grows organically every day. Josh spent four days … more
There are a few star performers in sales. The other 99 percent fall on a continuum from very good to poor. While this isn't news, the common approach is to hold up the 1 percent as models for everyone else. "Strive to be a star," they're told. While … more
Think back to your selling ability when you were a kid. That statement no doubt brought a big smile to your face. The toy you wanted. The place you wanted to go. The candy bar you wanted in the checkout aisle of the grocery store. The TV … more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
Detailed measurement of your marketing spend and return on investment is more crucial than ever. Today, there is a wealth of free or low-cost tools to help you establish a more efficient, data-informed marketing strategy. Marketing pioneer … more
Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the ninth step towards riches: power of the master mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill … more
As one of two top executives at a social-benefit corporation in Rhode Island, Maureen Cronin gets hired to solve problems and create change. She takes on that role as co-founder and CEO through her firm, Worldways Social Marketing, in … more
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