Updated May 25 at 11:27pm
Marketing
78 results total, viewing 51 - 60
Even though we know that "telling isn't selling," we can't stop doing it. It's become second nature to tell customers what to think, believe and buy. In a sense it is, since most of us were raised to respect authority, whether it was the … more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
Detailed measurement of your marketing spend and return on investment is more crucial than ever. Today, there is a wealth of free or low-cost tools to help you establish a more efficient, data-informed marketing strategy. Marketing pioneer … more
Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the ninth step towards riches: power of the master mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill … more
As one of two top executives at a social-benefit corporation in Rhode Island, Maureen Cronin gets hired to solve problems and create change. She takes on that role as co-founder and CEO through her firm, Worldways Social Marketing, in … more
PROVIDENCE – James Feijo, owner and operator of Daniel Chapter One, a shuttered Portsmouth-based company, was sentenced last week to six months in federal prison and six months home confinement for tax violations and for marketing and selling … more
How do you make a sales presentation? No I don't mean warm up, probe, present, overcome objections, close. I mean what's the big picture of your sales presentation? What's the content of your sales presentation? And most important, how are … more
Teaching sailing is a natural tourist draw in the Ocean State, and the environment of Narragansett Bay is the chief reason four sailing schools here are thriving, owners say. The owners of Narragansett Sailing LLC in Barrington, the Blue … more
ATOM Media Group is pitching “Whatever You Do … Rhode Island” as its answer to the R.I.Commerce Corporation’s request for proposals for a Rhode Island tourism and business attraction branding campaign. more
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