Updated October 1 at 6:26am
Marketing
58 results total, viewing 1 - 10
For marketers who want to truly leverage today's new media, paid marketing is the least-desirable route to travel. A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now … more
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
If you've ever had anything custom-made, you know how satisfying the experience can be. Whether it's a new house, a bespoke shirt or even a special sandwich, getting exactly what you ordered is gratifying. That's why I think we should … more
A ringing bell echoes loudly in the foyer of ParsonsKellogg LLC. The sound interrupts Director of Business Development Bryan McWilliams midsentence. He's explaining how the East Providence company represents Rhode Island as a top player in … more
S. James Kwon operated as a consultant of graphic design using the brand name Figmints, beginning in 1999. For the next decade or so, he worked with several marketing and design agencies throughout the Northeast, developing brands and … more
Even though we know that "telling isn't selling," we can't stop doing it. It's become second nature to tell customers what to think, believe and buy. In a sense it is, since most of us were raised to respect authority, whether it was the … more
(Updated 2:41, 4:10 and 4:56 p.m.) Reaction to Rhode Island’s new slogan, Rhode Island: Cooler and Warmer, has been anything but lukewarm. more
(Updated 12:46 p.m. to correct brand of sunglasses)Why did you select your profession? I love the satisfaction of seeing my work positively impact my clients' businesses, and interacting with fantastic clients, contacts and colleagues every day. What is your favorite Rhode Island escape or … more
In the past 10 years, it's been fascinating to observe the lack of "Internal Service Agreements" between marketing and sales. There seems to be a turf war without clear alignment on objectives, strategies and metrics to measure success. To … more
Thinking. Sales thinking. Service thinking. Business thinking. You have opportunities to think about your business growth and your sales growth every day. The big questions are how and when do you do it? And once you've arrived at … more
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