Updated August 29 at 7:42am
Marketing
73 results total, viewing 1 - 10
In today’s competitive online real estate market, Rhode Island agents and brokers say it’s a challenge to find buyers and sellers for their listings through their own websites. more
Marketing firms are going back to college. more
How important is face-to-face networking to sales, relationships, career and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking. John has been a friend, client and vendor for the past 22 … more
Jeffrey R. Massotti has been named shareholder of Tanya Creations Inc. Massotti also serves as president of the company. He holds a bachelor's degree in business administration, management and … more
As one of two top executives at a social-benefit corporation in Rhode Island, Maureen Cronin gets hired to solve problems and create change. She takes on that role as co-founder and CEO through her firm, Worldways Social Marketing, in … more
They used to call him crazy, now they give him awards. That's how Stephen Rosa, president and CEO of the marketing firm (add)ventures, jokingly describes how the marketing and communication industry has evolved during his 26 years in the … more
What employee benefit is the most popular among staff members? Full company payment of health insurance. How do you encourage employee engagement? We organize biannual team retreats, pair new employees with mentors, host … more
Two years after losing her left leg below the knee, Boston Marathon bombing survivor Heather Abbott held a celebration that marked how far she's come and how far she's poised to go from here. The launch of The Heather Abbott Foundation near … more
Ten years into her career at HCC Marketing in Barrington, Kerry Chaffer learned from a confidant that the "chemistry" she engendered in making clients comfortable was not necessarily her biggest asset . "I think I hid the smarts behind the … more
In today’s hyper-competitive business climate, companies need to continuously refine their marketing strategies to ensure that internal resources are optimized and new business-development efforts are finely tuned. While business owners are usually on top of every detail of their new business efforts (i.e. how much are we spending to bring in new business this year), often the examination of the proper use of internal resources is lacking. more
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