Marketing
69 results total, viewing 11 - 20
When Jon Hyde wants a glass of wine, the resident of the Saunderstown section of North Kingstown favors cabernet sauvignon and shiraz. When buying a bottle, though, he isn’t always sure what brands match his taste. more
Creativity and key acquisitions of known brands are the reasons behind the rapid growth of the marketing company Seven Swords Media. more
Only about one of every 10 businesses started will reach a 10th anniversary and most failures happen within the first few years. Lots can go wrong: an ill-conceived business idea, poor planning or execution, bad business model, lack of capital, ineffective leadership and poor location, among others. more
When organizers of the local Puerto Rican Cultural Festival learned this year’s National Puerto Rican Day Parade in New York City would be dedicated to the state of Rhode Island, they envisioned using the event to showcase the Ocean State before an anticipated crowd of 1 million live spectators and the many more who would see the event through the media. more
The last five years have seen some dramatic changes in the way we dine out, the expectations we have of our favorite restaurants and even what we like to eat. In addition, the culture surrounding technology has changed the dining-out experience in some subtle and some very noticeable ways: more
Most entrepreneurs go to Kickstarter Inc. seeking money to turn an idea into a viable product. Already flush with cash, Alex Gizis looked to the crowd-funding site in search of enthusiastic testers. more
PROVIDENCE – Legislation establishing a panel to promote goods made in Rhode Island has become law. more
Marketing professionals succeed by getting to know their clients and developing creative and workable plans so the company can generate business and accomplish its mission. more
Twin River Casino has not taken the prospect of casinos coming to Massachusetts lightly, adding table games in Lincoln in July to help stem competition in the Northeast. more
Despite all of the attention on social media these days, email remains one of the most preferred and effective marketing methods for many small businesses. It’s a fast, efficient and inexpensive way to communicate with clients and prospects, or to generate traffic for your website. more
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