Updated December 4 at 6:25am
Marketing
59 results total, viewing 11 - 20
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
Forget the "art of the deal." Look to the "art of the scam." Here is an especially artful one, meriting praise from consummate deal-makers. Consider "wellness." We don't need a Ponce de Leon elixir to bolster our health. We need to … more
(Updated 12:33 p.m.) Havas PR, one of the companies working with the R.I. Commerce Corp. on the new statewide tourism campaign, will reduce its project fees by an additional $90,000. more
(Updated 12:57 p.m.) Former state Chief Marketing Officer Betsy Wall will be paid half her salary – approximately $67,500, plus up to $500 for opting out of medical coverage, according to a severance agreement released by the R.I. Commerce Corp. on Wednesday. more
At a time when casinos are proliferating across the region, Megan McGuinness' job is to find new ways to entice patrons to choose her clients over the competition. McGuinness, owner of McGuiness Media & Marketing LLC, entered the casino … more
Regan Communications Group has expanded into Charleston, S.C., marking its eighth office. more
The Make It Yours ad campaign will resume in mid-October so Rhode Islanders can share their favorite fall photos of the Ocean State, the R.I. Commerce Corp. said this week. more
Providence Equity Partners LLC is selling Learfield Communications Inc., a sports marketing company, to Atairos Group Inc. more
Two Providence public relations firms were recognized at the 48th annual Bell Ringer Awards Ceremony in Boston held by The Publicity Club of New England, the region’s oldest nonprofit public relations trade organization. more
The state’s new tourism campaign is coming to the Blackstone Valley later this month so Rhode Islanders can continue to make it their own. more
« Prev | 1 | 2 | 3 | 4 | 5 | 6 Next »