Updated September 25 at 12:30am
Marketing
61 results total, viewing 11 - 20
(Updated 10:02 a.m.) Three firms, including the developer of the “I Love New York” slogan, a global public relations firm and a Jamestown-based company that will engage the public, have been selected to create a tourism and business attraction campaign for Rhode Island. more
In the past 10 years, it's been fascinating to observe the lack of "Internal Service Agreements" between marketing and sales. There seems to be a turf war without clear alignment on objectives, strategies and metrics to measure success. To … more
Thinking. Sales thinking. Service thinking. Business thinking. You have opportunities to think about your business growth and your sales growth every day. The big questions are how and when do you do it? And once you've arrived at … more
Eighteen years ago, I moved back to Rhode Island after a 10-year stint in Los Angeles. Sure, the weather was great. The people were wonderful, and there were a lot of great business opportunities. But what I missed most during my time on the West … more
Growing a company’s brand and growing its business are two different things that need to be approached differently, according to panelists at Thursday’s Providence Business News Summit, “Growing and Protecting Your Brand.” more
The person at the top of any enterprise, large or small, for-profit or nonprofit, gets the recognition, for things gone right or wrong. And that is as it should be. But the chances of success are improved greatly if that person has … more
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
(Updated 12:33 p.m.) Havas PR, one of the companies working with the R.I. Commerce Corp. on the new statewide tourism campaign, will reduce its project fees by an additional $90,000. more
(Updated 12:57 p.m.) Former state Chief Marketing Officer Betsy Wall will be paid half her salary – approximately $67,500, plus up to $500 for opting out of medical coverage, according to a severance agreement released by the R.I. Commerce Corp. on Wednesday. more
At a time when casinos are proliferating across the region, Megan McGuinness' job is to find new ways to entice patrons to choose her clients over the competition. McGuinness, owner of McGuiness Media & Marketing LLC, entered the casino … more
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