Updated August 25 at 12:30am
Marketing
62 results total, viewing 21 - 30
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
(Updated 12:33 p.m.) Havas PR, one of the companies working with the R.I. Commerce Corp. on the new statewide tourism campaign, will reduce its project fees by an additional $90,000. more
(Updated 12:57 p.m.) Former state Chief Marketing Officer Betsy Wall will be paid half her salary – approximately $67,500, plus up to $500 for opting out of medical coverage, according to a severance agreement released by the R.I. Commerce Corp. on Wednesday. more
When Blair Fish decided to open his own agency after building a career in the advertising industry, he had a clear vision for how to make his business grow. "I learned a long time ago that you have to drive results for your clients. … more
At a time when casinos are proliferating across the region, Megan McGuinness' job is to find new ways to entice patrons to choose her clients over the competition. McGuinness, owner of McGuiness Media & Marketing LLC, entered the casino … more
Regan Communications Group has expanded into Charleston, S.C., marking its eighth office. more
Two Providence public relations firms were recognized at the 48th annual Bell Ringer Awards Ceremony in Boston held by The Publicity Club of New England, the region’s oldest nonprofit public relations trade organization. more
The state’s new tourism campaign is coming to the Blackstone Valley later this month so Rhode Islanders can continue to make it their own. more
Hotel room revenue through June has increased 6.9 percent year over year in Rhode Island, according to the R.I. Commerce Corp. more
Say one thing for Rhode Island using Milton Glaser to design the new state tourism and business development logo – the work will get noticed. more
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