Marketing
72 results total, viewing 31 - 40
The sales function is built into the DNA of every business. It’s as basic and unquestioned as a “great steak” at a company sales meeting. more
Vice president and partner – TribalVision more
Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scattershot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’ online reputation. more
Joseph Grady, who was named senior fellow for public policy at The Pell Center for International Relations and Public Policy at Salve Regina University earlier this year, has spent years researching the ways that people interpret communications. more
When angel investors put money into a business they’re generally laying their own cash on the line. So they’re careful about what businesses they back. more
Everybody knows that relationships are important. Curiously, most sales organizations do not focus on relationships as a key component of their strategy and tactics. Most sales training does not emphasize relationships or train on building relationships that are effective and sustainable. more
J.D. Power has named Amica Mutual Insurance Co. to its 2014 Customer Champions list, one of 50 U.S. brands that were selected from among 600 that were examined. more
Dear Jeffrey, I sell copiers in NYC, and this year I finished as the No. 1 rep in the nation. I truly believe that would not have been possible had it not been for your Little Red Book of Selling. I do have a question and would greatly appreciate your advice. Recently, I have been noticing a high turnover of people (including executives) at my accounts. When this happens it’s almost like the reset button has been pressed and the replacements have no allegiance to me or my service and are usually unaware as to how hard I’ve worked to earn their company’s business. How should I conduct myself when I know there is a new person in a company I have to work with? Is there a specific process I should follow? more
I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now. more
Most people reading this have never tweeted. (You included?) On the off chance that you have tweeted, my guess is you have less than 5,000 Twitter followers – maybe less than 500. more
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