Marketing
79 results total, viewing 31 - 40
Online publications are the rage and the future. They offer amazing value for the publisher, for the advertiser and for the reader. They also offer more than significant cost reduction for all three players. more
The NCAA men’s basketball tournament tipped off last week, and one of the questions that was on everyone’s mind prior to the start was: Should I root for – or against – Harvard? more
With the onset of spring, New England businesses are relying on improved consumer confidence and higher sales to drive economic recovery after a difficult first quarter affected by severe winter weather, according to the Federal Reserve Board’s Beige Book released Wednesday. more
Alex and Ani LLC will cut nine jobs from its Seven Swords Media unit as it prepares to turn over much of its marketing work to an external advertising agency. The jewelry manufacturer said earlier this week it had selected MODCo Group of New York as its advertising agency of record following a search that was completed in April. more
Last week, I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, retweet, post, and take other social actions in order to get the full measure of exposure. Turns out no one really knows the best time. Pretty interesting. more
Duffy & Shanley’s public relations team has won four awards through The Publicity Club of New England’s annual Bell Ringer Awards, announced June 9. more
Rhode Island mobile Web solutions company MoFuse Inc. has been acquired by The Search Agency, a global online marketing firm headquartered in Los Angeles seeking to boost its mobile management offerings for small and local businesses. more
Business owners and entrepreneurs often need to be team builders as well. It might be a project-based team, a team of advisers, employees or problem-solving group. Whatever the team purpose, it’s essential to build it well to achieve the best results. more
TripAdvisor, an online site for all things travel, has 132 reviews posted for Nick’s on Broadway in Providence. The comments range from “exquisite and elegant” to “mediocre” and “yummy brunch – worth the wait.” more
When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? more
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