Marketing
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Jim Collins immortal business bestseller, “Good to Great,” created a revolution in many businesses and an explosion in book sales. The book was adopted, adapted, taught, and implemented. In many instances, companies did go from good to great – or at least from good to very good. more
Achieving breakout success as a small business in today’s highly competitive and increasingly complex business world requires exceptional efforts to develop clients and customers who rave about your company, and are willing to tell others. Failing to delight customers is more than a shame – it’s a slow road to business oblivion. more
I have a goal and a plan to attract 1,000 leads in the next 30 days. more
Online publications are the rage and the future. They offer amazing value for the publisher, for the advertiser and for the reader. They also offer more than significant cost reduction for all three players. more
The NCAA men’s basketball tournament tipped off last week, and one of the questions that was on everyone’s mind prior to the start was: Should I root for – or against – Harvard? more
With the onset of spring, New England businesses are relying on improved consumer confidence and higher sales to drive economic recovery after a difficult first quarter affected by severe winter weather, according to the Federal Reserve Board’s Beige Book released Wednesday. more
Alex and Ani LLC will cut nine jobs from its Seven Swords Media unit as it prepares to turn over much of its marketing work to an external advertising agency. The jewelry manufacturer said earlier this week it had selected MODCo Group of New York as its advertising agency of record following a search that was completed in April. more
Last week, I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, retweet, post, and take other social actions in order to get the full measure of exposure. Turns out no one really knows the best time. Pretty interesting. more
Duffy & Shanley’s public relations team has won four awards through The Publicity Club of New England’s annual Bell Ringer Awards, announced June 9. more
Rhode Island mobile Web solutions company MoFuse Inc. has been acquired by The Search Agency, a global online marketing firm headquartered in Los Angeles seeking to boost its mobile management offerings for small and local businesses. more
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