Marketing
69 results total, viewing 41 - 50
Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small-business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of customer service as well. more
For millions of small businesses, a sales “pipeline” is tantamount to a business lifeline. Without a supply of new prospective customers or clients in various stages of conversion, your business can suffer long-term. That’s your pipeline. more
I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now. more
PERSONAL REALITY: You wake up, shower, shave (M), put on makeup (F), brush your teeth, and comb/fix your hair (if you have any). Every day like clockwork. more
Salespeople are often known for their “can do” attitude when it comes to getting an order. They don’t let anything get in their way. Yet, the road to closing sales is getting rougher, with more obstacles, hairpin turns and fewer straightaways. Customers are more discerning, demanding and cautious. They expect guarantees, free enhancements, incredible support and, of course, a “white knuckles” price and beyond. They’re not satisfied with reducing risk; they want to eliminate it. more
Hasbro Inc. once again was named to The Ethisphere Institute’s list of the “World’s Most Ethical Companies,” the third year in a row that the toy maker and entertainment producer has been recognized for business practices that embody the institute’s motto, “Good. Smart. Business. Profit.” more
What makes a “top performer” a top performer? more
The following is an excerpt of “Law 12: Serve Memorably” from my new book, “21.5 Unbreakable Laws of Selling”: more
As we head into 2014, here are a few things to ponder, list, write about, and maybe even take action on. more
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