Updated May 31 at 11:28pm
Marketing
72 results total, viewing 51 - 60
Having their hotel-tax funds cut equally is a pill tourism-district leaders say they are willing to swallow in order to help pay for the launch of a statewide brand. Yet, just how they will integrate that still undeveloped brand with … more
Lisa Reefe has joined (add)ventures as strategy/marketing manager. Prior to joining (add)ventures, she held other senior marketing roles, bringing more than 20 years of marketing and communications experience to her new role. Reefe holds a B.A. in … more
Anne Zollo has joined (add)ventures as strategy/marketing specialist. Prior to joining (add)ventures, Zolla was an advocate for the National Campaign to Prevent Teen and Unplanned Pregnancy. She holds a bachelor's degree in business administration … more
Over the past 17 years, we've had the opportunity to consult with hundreds of foundations, nonprofits and professional-services firms. At the beginning of most engagements we'll gather a group of executives, managers and staff members in a … more
CHIEF MARKETING OFFICER, PRIVATE COMPANY The word "dedicated" doesn't quite describe it. June Landry works tirelessly and "lives and breathes" her job, according to her employers at Kahn, Litwin, Renza & Co. Ltd., the … more
In a few months, when the ill-fated "Cooler & Warmer" slogan and a bungled introductory video fade from collective memory, Rhode Island will have a stronger national and regional profile if it follows through with its marketing campaign, according … more
CHIEF MARKETING OFFICER, NONPROFIT Plan International USA Chief Marketing Officer Shanna Marzilli didn't always envision herself in marketing. While pursuing her undergraduate degree in political science at Providence College, she … more
Michael Gwynn has been promoted to vice president of sponsorships for the Pawtucket Red Sox. He joined the PawSox in 1991 after a career as a sports reporter/anchor for WPRI-TV 12 and WCVX-TV 58. He holds an MBA from Babson College. more
Have you/your company reached out to consultants? Yes – 62.5% No – 37.5% If yes, how often have you utilized a consultant? Occasionally – 50% Only once – 12.5% Regularly – … more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
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