Updated January 21 at 12:26pm
Marketing
72 results total, viewing 51 - 60
Kelly L. Thomas started making Italian sausage with her father when she was a child. The joy from making food and spending time with family evolved over time and eventually culminated in her starting a company in the village of Wakefield in … more
Michael Gwynn has been promoted to vice president of sponsorships for the Pawtucket Red Sox. He joined the PawSox in 1991 after a career as a sports reporter/anchor for WPRI-TV 12 and WCVX-TV 58. He holds an MBA from Babson College. more
In marketing, your first question should always be the same: Who is your customer? A shocking proportion of companies don't have an answer to this question, despite the fact that understanding your customer is one of the most fundamental principles … more
Many of Rhode Island's minority groups are growing, but the value of state contracts with minority business enterprises, known as MBEs, isn't keeping up. "It's not a secret minority [groups] have been growing at an accelerated rate," Oscar … more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
1 You are Rhode Island's Small Business Person of the Year and in the running for the national honor. Why do you think you earned the recognition? I think our story is typical of how so many small businesses have fought hard to prosper the … more
Does your company have an internal marketing or advertising team, or do you hire an outside company for those purposes? We have our own advertising/marketing person or team 85.7% We hire an outside advertising/marketing firm 14.3% … more
SalesBrief is changing the way people think about sales and already making a splash in Rhode Island. SalesBrief grew in fall 2015 out of the incubation-like services offered through Figmints LLC, a Rhode Island-based marketing company. … more
Jennifer GiardIno and Jamie Sharp had worked together at a marketing agency more than 15 years ago, and hit it off. They remained friends, working for different companies. In November 2015, they launched their own creative-services company, … more
(Editor's note: This is adapted from the author's keynote speech at PBN's 16th Business Excellence Awards program on Nov. 17.) As most of you know, we are fresh off a campaign where we asked voters statewide and in Tiverton to … more
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