Updated February 28 at 12:29am
Marketing
70 results total, viewing 51 - 60
In marketing, your first question should always be the same: Who is your customer? A shocking proportion of companies don't have an answer to this question, despite the fact that understanding your customer is one of the most fundamental principles … more
At times, it seemed like Super Bowl advertisers were speaking directly to President Donald Trump. more
Many of Rhode Island's minority groups are growing, but the value of state contracts with minority business enterprises, known as MBEs, isn't keeping up. "It's not a secret minority [groups] have been growing at an accelerated rate," Oscar … more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
1 You are Rhode Island's Small Business Person of the Year and in the running for the national honor. Why do you think you earned the recognition? I think our story is typical of how so many small businesses have fought hard to prosper the … more
Does your company have an internal marketing or advertising team, or do you hire an outside company for those purposes? We have our own advertising/marketing person or team 85.7% We hire an outside advertising/marketing firm 14.3% … more
SalesBrief is changing the way people think about sales and already making a splash in Rhode Island. SalesBrief grew in fall 2015 out of the incubation-like services offered through Figmints LLC, a Rhode Island-based marketing company. … more
Jennifer GiardIno and Jamie Sharp had worked together at a marketing agency more than 15 years ago, and hit it off. They remained friends, working for different companies. In November 2015, they launched their own creative-services company, … more
(Editor's note: This is adapted from the author's keynote speech at PBN's 16th Business Excellence Awards program on Nov. 17.) As most of you know, we are fresh off a campaign where we asked voters statewide and in Tiverton to … more
CEO (or equivalent): Blair Fish 2015 Revenue: $2,853,359 2013 Revenue: $1,135,927 Revenue growth: 151% FISH ADVERTISING is a testament to the notion that size doesn't matter. A boutique firm based in … more
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