Marketing
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Here are a few questions to get your social sales juices flowing: more
I’m spending the day at Marché aux Puces, the antique flea markets of Paris. Also known as the “Puces” or “MAP,” it hosts 14 named market areas that offer an authentic and one-of-a-kind atmosphere. The market, steeped in history, brings together antique dealers, designers, artisans, artists, and customers from all over the world. more
Marketing professionals succeed by getting to know their clients and developing creative and workable plans for them. more
I did my first big Twitter group tweet last week. It’s called a “tweetcast.” more
GO Veggie! recently named Whitney Velasco-Aznar to its newly created role of vice president of marketing, where she will direct all marketing and communications. A global marketer with more than 20 years of experience, she has held positions at prominent food companies, including General Mills, Nestlé, Mars and Hormel Foods. more
PROVIDENCE – The R.I. Commerce Corporation, the R.I. Office of Energy Resources and nonprofit marketing firm SmartPower last week announced the launch of a new, municipal-based program aimed at providing opportunities for installation of rooftop solar energy at lower costs. more
Pop quiz: What’s better for your bottom line, online clicks or a phone that rings? For most small-business owners, a ringing phone trumps digital clicks or the far more amorphous measure of online “impressions” from, say, a website banner ad. more
I sat in a Jim Rohn seminar one day in 1995 and heard him say, “Formal education will earn you a living. Self-education will earn you a fortune. You decide how much of a fortune you want to earn by how willing you are to self-educate.” more
Amid changing ownership, competition and technology propelling radio through dramatic transformation, Cumulus Broadcasting Market Manager Barbara Haynes has maintained a clear vision for her career path. more
With a device roughly the size of an air freshener attached to the wall, Alex and Ani LLC can detect when customers are nearing its stores and send them positive-energy marketing through their phones. more
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