When organizers of the local Puerto Rican Cultural Festival learned this year’s National Puerto Rican Day Parade in New York City would be dedicated to the state of Rhode Island, they envisioned using the event to showcase the Ocean State before an anticipated crowd of 1 million live spectators and the many more who would see the event through the media. more

«constant ****SDLq»Marketing requires data gathering, analysis, training, testing and discipline – repeatedly if you want loyal customers and repeat sales. Sometimes you get lucky. But it’s risky business to leave something as important as your company’s livelihood to chance.” – John Hebert more

Marketing is a mystery – at least that’s the way it seems when compared with just about every other company function. There’s plenty of talk about “marketing,” but efforts to nail it down, specifically, usually end in an uncomfortable silence. It makes the point that it’s difficult to get your arms around marketing. more

The most misused word in sales will surprise you. It’s “value.” more

Happy New Year! more

Hello Mr. Gitomer, I read your article on LinkedIn in the Daily Herald Business Ledger here in the Chicago Suburbs. I am a fan. You make great points and observations that many people miss. I’m in the process of retooling my profile. I can’t help but to ask if you have ever made a sale through LinkedIn? Thanks, Kyle more

Last week, I promised the answers to why lousy service occurs and how to fix it. If you didn’t read part one, stop now, and go here: http://www.gitomer.com/articles/View.html?id=16282 more

QUESTIONS: Who’s going to win the next Super Bowl? Who’s going to win the next World Series? Who’s going to win the next Masters tournament? more

When someone tells me to “Have a nice day,” I don’t think they mean it. I think they’re just saying it as a kind of mundane, almost impolite, form of politeness. Forced nicety. Said out of habit, not sincerity. To me, it’s not just thoughtless, it’s also meaningless. Heck, half the time people don’t even look at you when they say it. more

What’s in a tweet? For most people it’s a post and a prayer. more