Updated September 2 at 6:02pm
Marketing
74 results total, viewing 11 - 20
Detailed measurement of your marketing spend and return on investment is more crucial than ever. Today, there is a wealth of free or low-cost tools to help you establish a more efficient, data-informed marketing strategy. Marketing pioneer … more
Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the ninth step towards riches: power of the master mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill … more
As one of two top executives at a social-benefit corporation in Rhode Island, Maureen Cronin gets hired to solve problems and create change. She takes on that role as co-founder and CEO through her firm, Worldways Social Marketing, in … more
The Top 5 Audio/Visual Production Companies, ranked by number of local employees. more
Why did you select your profession? I chose a career in advertising and marketing because I was inspired by the balance of both left- and right-brain thinking that the path requires. What's the best career advice you've received? … more
Where do you see yourself professionally in 10 years? I am an opportunistic, live-in-the-moment person who doesn't dwell on the past or over-plan the future. What's the best career advice you've received? Your job is to … more
Similar to paid media, outbound marketing is broken. Today's consumers know their rights, and they don't like to be assaulted by outbound "push" marketing. Consider the following: n A whopping 94 percent of the links clicked on by search … more
A good friend gave me a book about building your business through referrals. The author believes, "The best marketing strategy is to be referable." He is correct. He writes, "Referability means that your very best clients and customers are … more
Having their hotel-tax funds cut equally is a pill tourism-district leaders say they are willing to swallow in order to help pay for the launch of a statewide brand. Yet, just how they will integrate that still undeveloped brand with … more
What employee benefit is the most popular among staff members? Full company payment of health insurance. How do you encourage employee engagement? We organize biannual team retreats, pair new employees with mentors, host … more
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