Updated May 24 at 3:24pm
Marketing
78 results total, viewing 11 - 20
Nuts ’N More wanted a better Web presence to attract more visitors and sales. Enter investor Robert Herjavec and marketing firm Deluxe Corp. more
1 You are Rhode Island's Small Business Person of the Year and in the running for the national honor. Why do you think you earned the recognition? I think our story is typical of how so many small businesses have fought hard to prosper the … more
Time was that business success involved product creation, then marketing, then production and selling, then doing it all over again. But that's so 20th century. The communications revolution that the Internet ushered in has added a powerful … more
Lisa Reefe has joined (add)ventures as strategy/marketing manager. Prior to joining (add)ventures, she held other senior marketing roles, bringing more than 20 years of marketing and communications experience to her new role. Reefe holds a B.A. in … more
Anne Zollo has joined (add)ventures as strategy/marketing specialist. Prior to joining (add)ventures, Zolla was an advocate for the National Campaign to Prevent Teen and Unplanned Pregnancy. She holds a bachelor's degree in business administration … more
In a few months, when the ill-fated "Cooler & Warmer" slogan and a bungled introductory video fade from collective memory, Rhode Island will have a stronger national and regional profile if it follows through with its marketing campaign, according … more
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
PROVIDENCE – Reaction to Rhode Island's new slogan, "Rhode Island: Cooler and Warmer," has been anything but lukewarm. The logo was designed by Milton Glaser, creator of the "I Love New York" slogan. It was unveiled March 28 along with a … more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
(Updated 2:41, 4:10 and 4:56 p.m.) Reaction to Rhode Island’s new slogan, Rhode Island: Cooler and Warmer, has been anything but lukewarm. more
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