Marketing
71 results total, viewing 21 - 30
After nearly 60 years of a wavering belief in Santa Claus, I have come to a major realization. Santa Claus is actually Google. more
As the commercialism of Thanksgiving fades into the commercialism of Christmas (or whatever name you’re allowed to call it these days), several thoughts have occurred to me that will impact you as a person, you as a salesperson and your business. more
When angel investors put money into a business they’re generally laying their own cash on the line. So they’re careful about what businesses they back. more
The minute I get a thought, I capture it. For the past year or so, I’ve been texting myself through voice dictation. It works. It’s the same way I am writing this column. Voice to text. It works. more
Twin River Casino has not taken the prospect of casinos coming to Massachusetts lightly, adding table games in Lincoln in July to help stem competition in the Northeast. more
Is your house ready for its closeup? more
Tom Flanagan, vice president of marketing and technology at Residential Properties Ltd., is among 10 recipients of the 2013 Tech10 Award from the Tech Collective, an association for information technology and bioscience. The award recognizes exceptional technology professionals in the state. more
Everybody knows that relationships are important. Curiously, most sales organizations do not focus on relationships as a key component of their strategy and tactics. Most sales training does not emphasize relationships or train on building relationships that are effective and sustainable. more
For millions of small businesses, a sales “pipeline” is tantamount to a business lifeline. Without a supply of new prospective customers or clients in various stages of conversion, your business can suffer long-term. That’s your pipeline. more
Marketing professionals succeed by getting to know their clients and developing creative and workable plans so the company can generate business and accomplish its mission. more
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